ZGF Architects

Braulio Baptista

With over 20 years of professional experience, Braulio Baptista embodies the intellectual curiosity and talent to sensitively integrate user values and aspirations with creative, innovative approaches. In his 18 years with ZGF, Braulio has been involved in a variety of projects, with an emphasis on technologically advanced and programmatically complex public and institutional buildings. His responsibilities on projects have involved planning, conceptual design development, technical and design coordination, and documentation.

Braulio Baptista
ZGF Architects
Los Angeles

Hyunmi Jenny Lee

Associate Principal and Senior Graphic Designer, ZGF Architects

Since 2006, Hyunmi Jenny Lee has served as Senior Graphic Designer for project-based efforts and marketing, including environmental graphics, branding, storytelling, donor signage, wayfinding, print collateral, multi-page publications, and web design. In all her work, Jenny strives to create graphics that tell a story and create a unique experience for her clients.

Hyunmi Jenny Lee is an Associate and Senior Graphic Designer at ZGF Architects in Los Angeles
ZGF Architects
Los Angeles

Man Hui Chan

Man Hui Chan loves art, design, psychology, literature and everything relating to aesthetics—beauty.

Through sensitivity, Man Hui Chan consistently searches for beauty in nature and in the environment surrounding her. Those beautiful things, then, become the inspirational source of her work as a visual communication designer. With great attention to detail and an intuitive approach to design, she is passionate about artistic and poetic expression.

Man Hui Chan, ZGF Architects
ZGF Architects
Portland

Braulio Baptista & Jenny Lee: Attracting and Engaging Users with Campus Brand Experiences

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

NIKE—Winged Goddess of Victory

Finalist 2019
NIKE—Winged Goddess of Victory

Few projects or clients could find a more appropriate home for a contemporary interpretation of the iconic ancient Greek sculpture known as the Winged Goddess of Victory or Nike of Samothrace, currently located at the Louvre Museum in Paris. A premier sports equipment and marketing organization headquartered in the Pacific Northwest sought to realize a carved, hard-stone bas-relief interpretation of this eponymous sculpture for their new world headquarters.

Now Introducing... Speakers for SEGD's 2019 Branded Environments

2019 Branded Environment Speakers are as follows: (left to right, top to bottom) Angela Hill, Eric LeVine, Katie Sprague, Nathan Hill, Jill Spaeth, Joe Lawton, Eli Kuslansky, Hyunmi Jenny Lee, Braulio Baptista.

Read Time: 4 minutes
Last year, a record-breaking number of participants gathered in Las Vegas for the SEGD Branded Environments event at the Digital Signage Expo (DSE). If you were there, you know this event is awesome. If you weren't... well, you won't want to miss another year. The 2019 SEGD Branded Environments event is going to be bigger and better than ever! This year's Branded Environments program will feature a diverse line-up of speakers whose work spans the globe. Learn from bright, innovative leaders, who are challenging the traditional expectations of how brand impacts environment.

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