If the end is coming, might as well be at the movie, right?
The Hong Kong-based design duo of Ajax Kit Law and Virginia Lung--One Plus Partnership Ltd.--have made their name among the world's leading cinema designers. Clearly not content with the excitement on the big screen, they've devoted their work to continuing it off-screen in the theater environment itself.
Inspired by mega-blockbuster disaster movies, One Plus Partnership created a one-of-a-kind immersive environment for the Wushang Zhongyan Mall International Cinema in Wuhan, China. Visualizing scenes from movies like Independence Day and The Day After Tomorrow, they created scenes that could easily convince theater-goers they walked into a real film setting.