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Legible London

Walk This Way

London’s prototype wayfinding system aims to simplify a complex city and encourage walking.

With London’s numerous neighborhoods and boroughs, unplanned maze of streets, and dense road traffic, it’s not easy for pedestrians to find their way around. A 2001 London Area Transport Survey found that one in seven Londoners had trouble navigating the city on foot, and one in four feared getting lost. That’s to say nothing of the 27 million annual visitors, many discovering the city for the first time.

Legible London

Honor Award
Legible London, Westminster City Council, Applied Information Group, Lacock Gullam

London is a city of complex structures, partly dating back to medieval times, with few long vistas but a multitude of destinations and attractive areas. With more than 27 million visitors a year, walkability is important. It’s well known that London’s “tube map” is one of the best wayfinding diagrams in the world. But the above-ground terrain has been less well served. Surveys conducted in conjunction with the Legible London program showed that more than 40% of people have been using the tube map for walking, too.

Applied Information Group, Lacock Gullam
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