Michael Katz

Michael Katz joined Whitlock, a video collaboration and A/V integration company, at the beginning of 2017 as a Key Account Manager for the Northeast region (NY/NJ/CT). He has more than 30 years of experience supporting domestic and global corporations with a focus on delivering broadcast, telecom, AV/IT, data storage and video managed services solutions. Michael provides superior account management support for enterprise accounts in the financial, legal, manufacturing, media, service and technology markets.

michael katz headshot
Bellmore, NY

Will Bullins

Based in New York City, Will Bullins studied graphic communications in college and started his career with Whitlock on experiential projects. Being immediately put into experiential projects helped him understood that experience wasn't just about what happened when someone pressed a button, but more so how the customer and their visitors feel when they see, hear, and use a space. He holds a unique set of skills in that he can design the technology systems while making sure the customers experience and journey are held to the highest standard.

Will Bullins, Whitlock
New York

Chris Barel

Chris Barel is a Business Development Director at Whitlock, a video collaboration company based in Richmond, Virginia.

Chris Barel is an Experience and Innovation industry expert who is passionate about creating exceptional experiences and building strong industry partnerships.

Chris Barel, Business Development Director at Whitlock


Whitlock is a technology integrator, with expertise in AV, collaboration and modern workplace solutions. We advise on the best technologies to create the most impactful environments to drive positive change. We are strategists, technicians, engineers, workplace experts and support teams, all motivated to help you get more face-time with the people that matter to you the most. Our teams specialize in experience environments for innovation centers and corporate campuses. Whitlock exists to help you build your next big ideas together, and then share it with the world with 24/7 support.

Julian Phillips

Julian Phillips is the Chief Storytelling Officer and Audiovisual industry expert who is passionate about creating exceptional experiences.

We are the technology experts who partner with some of the most innovative creative design and brand agencies in the World to help our shared customers tell their story and immerse their customers with exceptionally experiences. We also have a strategic partnership with iconic furniture designer, Herman Miller to create human centered workspaces integrated with technology, that simply work.

Julian Phillips

PixelFLEX Tells the Story of the Internet with Hyperquake

PixelFLEX Tells the Story of the Internet with Hyperquake (video installation)

Read Time: 1.5 minutes

When approached by a worldwide technology leader to create the story of the Internet for their Washington D.C. headquarters, experiential design specialists at Hyperquake (Cincinnati, Ohio) worked with the integration firm Whitlock and Nashville-based PixelFLEX™ to install a visual work of art using FLEXUltra LED video with impact-resistant PixelShield.

City Explorer at Hassenfeld Children's Hospital

Honor Award 2019
City Explorer at Hassenfeld Children's Hospital

As a child patient, the hospital can be scary and lonely. Decisions are made for and about you that you may not understand, by people you don’t know. In many cases you can be there for long periods of time. To help make that stay a little less scary, create a connection to the outside world and return a modicum of control, Potion created City Explorer for the new Hassenfeld Children’s Hospital.

Understory at Amazon Spheres

Finalist 2018
Finalist 2019
Understory at Amazon Spheres

The Spheres is the latest addition to Amazon’s downtown Seattle headquarters, and offers employees a work environment shared with over 40,000 plants, bringing them closer to nature as they work.

To explain this groundbreaking new building, Amazon established a free, public visitor center at The Spheres, called Understory. The name refers to the lush habitat between the rainforest floor and canopy and provides a fully immersive, 360-degree experience where visitors can get up close and personal with the science, engineering and plants behind The Spheres.


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