What is Placemaking and Identity

What is Placemaking and Identity?

The Mexico Olympics Graphic Identity and Placemaking design by Lance Wyman

Placemaking is the design activity that uses communications to create experiences that connect people to place. Identity design creates a strong sense of “you are here” by differentiating a place or space from others through the use of graphic elements such as type, color, pattern, video and motion. Placemaking and Identity design use the combination of physical features sometimes natural and others man-made, people, function, history, culture, and potential that make the place unique to accentuate the experience of and identity of that place.

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