Wellington

Jo Bailey

Jo Bailey is co-chair of the SEGD Wellington Chapter.

I am Jo Bailey, a designer based in Wellington, New Zealand. I am interested in visual communication, especially where it intersects with navigating space (from a book, to a website, to the world around us).

Jo Bailey, Massey University
Mt. Cook, New Zealand

Convergence in Atlanta

I recently attended the SEGD conference in Atlanta which provided an excellent opportunity to meet and chat with the other chapter chairs. During the three intense days we exchanged anecdotes and observations about signs, wayfinding, wayshowing, typography and  experience design. We heard from leaders in the field, took part in site visits and workshops exploring this rapidly developing field of design. For my part within the Academic Summit I facilitated a workshop and discussion titled Collaborations and Cross-disciplinary Work … more on this in another post.

Antonella and the Architect

Bill Toomath, award winning New Zealand architect and head of the Wellington School of Design throughout the 1980s, passed away on 20th March 2014, aged 89. As a way to accurately refer back to Bill Toomath's architectural life and as a fundraising event to support The Mary Potter Hospice, the Toomath family invites you to a re-screening of Antonella and the Architect on Thursday 3rd April, 4pm at the Paramount Theatre, Courtenay Place. Entry donations will go to Mary Potter Hospice.

Todd Mayfield

Todd Mayfield is the President and cofounder of Axia Creative. He has over 30 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator.

Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from Hawaii to the Caribbean and parts of Canada.

Mayfield

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