Caitlin is the Creative Director of drive21; working with some of the most successful brands in the world to translate inspired concepts into reality. Based out of Austin, Caitlin mobilizes drive21’s corporate brand and oversees all client design projects. She is a hands-on designer, injecting progressive and strategic design-thinking, as well as higher-level oversight and leadership to guide our team’s approach and execution.
Paula is currently a Managing Partner at Modulex where she leads the Miami Office implementing a combination of a strong focus on design direction and business development.
Founded in 1963 by the LEGO group, Modulex has been in the signage and brand implementation business for 57 years. Our multi-national group with five factories globally and a presence in over 300 cities across 45 countries gives us infinite reach and the ability to meet our customers' demands. We like to say we have a "global vision with local reach".
Karen Backe is an independent Environmental Graphic Designer joining forces with talented partners to help museums and businesses tell their stories and build their brands by designing memorable spaces, exhibits, interpretive signage, event collateral, and wayfinding. Her innate understanding of how people use and move in spaces, and — with an eye on beautiful aesthetics — that ultimately the goal of design is communicating clearly and with intent make her a powerful asset to projects.
In 2018 founded marketing design company "Constructive Design” offering different types of design solutions to improve the company's image.
Steps leading to opening “Constructive Design” began as a student taking part in the student innovation platform Demola. Where I had my first experience with wayfinding design challenges. I offered an idea about an interactive personal map machine. It included personal wayfinding maps and other guiding systems for airport services in Riga International Airport. The proposed solution got the second stage of innovations of that year.
Jessica Finch is a Principal at Selbert Perkins Designwhere she oversees wayfinding, placemaking, and branded environment projects. She has over 18 years’ experience working on multi-faceted projects in collaboration with architects and owners. She is passionate about forging unlikely partnerships and developing concepts that engage communities.
As Senior Designer at Entro, Nancy MacEachern brings over 15 years of experience to the team. Her career spans from signage design, agency work and exhibition graphic design. Nancy has worked on a multitude of projects seeing each through from concept to implementation. She also has experience creating and organizing content and messaging.
You could say we have been around the block. Founded in 1963 by the LEGO group, Modulex has been in the signage and brand implementation business for 57 years. Our multi-national group with five factories globally and a presence in over 300 cities across 45 countries gives us infinite reach and the ability to meet our customers' demands. We like to say we have a "global vision with local reach".
With the smell of sawn wood in the air, fresh joint compound on the drywall and the feel of a framing hammer in his hand Ronnie Mesa grew up on the job site of his father’s custom home construction business. There he learned from that master carpenter the patience of the build, the vision of the end product and the foresight of next steps. He was taught the strength of structure, the economy and use of space and the appreciation for the final form.
Wesley leads the wayfinding design team at f.r.a., one of the UK’s leading wayfinding studios. He has over 18 years experience delivering wayfinding, place branding and branding projects globally including the UK, Europe, US, Middle East and Asia.
Previously to joining f.r.a. in 2018, Wesley worked at global architectural design practice Gensler.
Volunteer Activities - Wesley is also an active member of the Sign Design Society in the UK.