Wayfinding

Erica Daechsel

Erica’s background in Interior Design equips her with a strong background in materiality, design and construction, and a penchant for innovation! Erica’s focus is on developing and maintaining strong client relationships, which she accomplishes through clear communication, on-time project delivery, systematic value engineering, and a solution-oriented approach. 

Erica Daechsel
EurOptimum Display Inc.
Toronto

Kevin Penland

Kevin’s career as a designer spans almost 30 years, with a focus on graphic design, branding, environmental graphics and wayfinding programs for retail, ski resorts, hospitality, transportation, residential, and mixed use land developments. He has been fortunate to work alongside some the best in the disciplines of Architecture, Interior and Industrial Design. His project experience includes work across the U.S., Asia and Europe. Kevin brings along with him a deep set of skills that range from ideation, concept design, hand drawing, 3D modeling, rendering and fabrication detailing.

Kevin Penland
ArtHouse Design
Denver, CO

Natalie Zanecchia

Natalie Zanecchia is an environmental graphic designer specializing in storytelling to create interpretive exhibition design, wayfinding systems, brand experiences, graphic identities, and print for museums, sports hall of fames, zoos and aquariums, universities, and non-profit clients. Combining an academic background in graphic design with professional experience in three dimensional environments, she creates innovative, content driven design solutions that speak to diverse audiences locally, nationally, and internationally.

Natalie Zanecchia
Natalie Zanecchia Design

Sara Cassidy

My EGD career began at the University of Cincinnati in the Co-op Internship program. I interned with FRCH now NELSONworldwide, Selbert Perkins Design & Arrowstreet. When I graduated in 2018, I pursued a further career with Selbert Perkins Design in Chicago, IL. There I worked on large projects in Entertainment, Civil & Event spaces. Now, I reside in Charlotte, NC at the company 505Design as a Designer. As I continue my career, I'll pursue to instill a narrative through placemaking, wayfinding, and close integration within the Architecture environment. 

Sara Cassidy
505Design
Charlotte, NC

Jane Woywod

Jane Woywod is a San Francisco Chapter Co-Chair and an Environmental Graphic Designer based in the San Francisco Bay Area. 

She is passionate about design in the built space, because it creates opportunity to view design in both an analytical and artistic lens. Being able to examine and unpack complex wayfinding systems while getting to design creative branded experiences keeps the workflow fresh and interesting. 

Jane Woywod
Clearstory
San Francisco

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