Congratulations to Infinite Scales three partners: Amy Lukas, Cameron Smith and Molly Mazollini

It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.
The answer was obvious, and the rest, as they say, is history!

Stephen Sharlach is a Principal at SDS Design in Highland Park, Illinois

Stephen Sharlach is a Principal at SDS Design in Highland Park, Illinois

The City of Thunder Bay is inviting citizens to help plan and design new wayfinding street signs and maps for walkers and cyclists.


Carlie Anderson is a Designer at Infinite Scale in Cincinnati

Carlie Anderson is a Designer at Infinite Scale in Cincinnati.

Sandra Hanger is a Graphic Designer at Frazier Associates in Staunton, Virginia

Sandra (Sandy) Hanger is a Graphic Designer at Frazier Associates in Staunton, Virginia.

Working with an architect or designer is a personal experience. Frazier Associates enjoy getting to know their clients and greatly value the relationships built in the process.  It is that relationship and understanding that creates the best possible product in any design situation.

David Acevedo, Design Consultant and Project Manager at Cuadran Design in Oakton, ON

David Acevedo, Design Consultant and Project Manager at Cuadran Design in Oakton, ON

David Acevedo is a passionate designer who is devoted to providing disruptive and useful solutions that improve user experience and enhance environments. David Acevedo has more than 15 years of combined design experience supporting wayfinding, exhibition and museum programs from schematic design through design development and construction with the ability to light up a successful path for tender and implementation.

2018 SEGD Conference


Details coming early 2018

2018 SEGD Academic Summit


Details coming Spring 2018

Idaho Falls Signage (image courtesy of City of Idaho Falls)

The city of Idaho Falls’ wayfinding project started in 2013 with an idea for better signs at the Idaho Falls Zoo. Since then, the program has expanded to include monuments, a network of signs near key trails and roadways as well as a thorough city rebranding.

2018 SEGD Wayfinding & Placemaking


Details coming Spring 2018

Paul Hastings, Gensler Brand Design

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.

Penn Station, friendly? Pentagram’s new wayfinding in the notoriously unfriendly transportation hub aims to make it so.

Kevin Taylor, Senior Designer, Hunt Design, Pasadena, CA

Kevin Taylor is a Senior Environmental Graphic Designer with Hunt Design in Pasadena, CA

Before joining Hunt Design in 2014 Kevin Taylor worked for Studio Wilkes for 9 years, Davies Associates and Fortune Casuals before that.

Kevin Taylor is a graduate of the University of Minnesota - Twin Cities where he completed his Bachelor of Science (Bsc) in Applied Arts and Design as well as studying Graphic Design At the Art Center College of Design.

Eloisa Ortiz, Senior Associate, CallisonRTKL, Los Angeles

Eloisa Ortiz is a Senior Associate with CallisonRTKL in their Los Angeles office.

Transportation, urban and campus environments are complex spaces, which have an increasing need for innovative signage and wayfinding solutions employing best practices and the latest technology. The SEGD Wayfinding event will bring together a range of experts to tour, connect, discuss and discover over two days this August.

Jane Davis Doggett

Jane Davis Doggett is one of the pioneering women artists to have trained at the Yale School of Art and Architecture during its modernist heyday. As an early student of Josef Albers, she took his famed Interaction of Color course and absorbed Albers’ inspired principles of color perception while establishing her own strong artistic identity. Jane also studied with Louis Kahn and Alvin Eisenman, whose brilliant teachings in the fields of architecture and graphic design further led her on from Yale to become one of America’s leading graphic designers.

EAMS Surpasses 100,000 Managed Signs

Recently, EAMS (Environmental Asset Management System) surpassed 100,000 surveyed and managed signs, spread across nearly 4,000 plans and over 20 million square feet, making it one of the most quickly growing surveying tools on the market. EAMS is an advanced, cloud-based application built specifically for the needs of the wayfinding industry. With this high-tech application, site surveyors and planners can easily register, label, and find existing signage, and ensure that each site plan is well-documented and fully complete.

Jacqueline Hoffman

Jacqueline Hoffmann is a Solutions Consultant at Mvix, a leading provider of content-rich digital signage solutions.

Jacqueline leads the DC Metro team for Mvix, working with designers and engineers to implement digital signage networks for interactive experiences, building directories and wayfinding applications, digital kiosks and other custom projects.

Brunel University graduate Emilios Farrington-Arnas has designed a collection of wearable devices that vibrate to guide visually impaired wearers to a destination.

Jessica Mingione, Senior Graphic Designer, Meyer Architecture and Interiors, Ardmore

Jessica Mingione is a Senior Graphic Designer at Meyer in Ardmore, PA

Nick Zuniga, Associate Project Manager, HDR Architecture, Omaha, Nebraska

Nick Zuniga is an Associate and Project Manager with HDR Architecture in Omaha, NEbraska.

Nick Zuniga has been a project manager and documentation and quality assurance leader with HDR Inc. for more than 27 years. 10 of those were at ASI Signs Atlanta, GA then another 5 at ASI Signs Omaha, NE. I have been with HDR Inc at their corporate Omaha location for 12 years.

SEGD's 2017 Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Amanda Eggleston, Experiential Graphic Designer, IA Interior Architects, Chicago

Amanda Eggleston is an Experiential Graphic Designer at IA Interior Architects.

IA is a global firm of architects, designers, strategists, and specialists. We focus exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. With over 600 professionals firmwide and over 1,000 through our
Global Alliance, we lead in the strategy and design of built environments, transforming organization culture and enhancing people’s lives.

Julian Frood, Designer at BrandCulture, Sydney Australia

Julian Frood is an Environmental Designer at BrandCulture in Sydney Australia.

Julian Frood is heavily involved in the design process from the big ideas through to the important fine details. He has achieved numerous award-winning results for BrandCulture's clients and brings creative insight, production knowledge and documentation expertise across a range of projects. Julian is hands-on and responsible for concept realisation, working closely with clients, studio members and suppliers to manage expectations and ensure delivery.

Sara Tononi, Graphic Designer, BrandCulture, Sydney, Australia

Sara Tononi is a Graphic Designer with BrandCulture in Sydney, Australia.


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