When Google’s Kirkland campus was set to dramatically expand, they needed a new wayfinding scheme for both Googlers and visitors. The desire was a design approach that was innovative in the way it reflects the company’s values and attitude.
This first-ever visitor center for the globally-recognized Fred Hutchinson Cancer Research Center was carved out of a defunct, 550-square-foot credit union space on the Fred Hutchinson Cancer Research Center campus.
The challenge was to take a small budget and a tiny space and establish a brand new visitor center to tell the inspiring Fred Hutchinson Cancer Research Center story. The intent was to create a welcoming, informative and inspiring space for a diverse audience of benefactors, patients, researchers, employees, and visitors to the Seattle campus.
How do you create a thoughtful, dramatic public installation that is simultaneously high-science and curiously low-tech? Studio SC (Seattle) teamed up with the Allen Institute for Brain Science and Perkins+Will to transform a busy South Lake Union corner with illuminated neural “Pathways.”