Of all the steps a city can take to make itself more pedestrian-friendly, developing a integral system of signage is both a quick and easy improvement that makes a world of difference--as shown by initiatives like Legible London, New York's WalkNYC, or Rio on Foot, in Río de Janeiro.
Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.
Pentagram (worldwide), working with the consortium PentaCityGroup and the New York City Department of Transportation, helped design the graphic language for WalkNYC, a new system of pedestrian wayfinding.
DJ Stout and his team at Pentagram Austin developed a new name and identity for The Contemporary Austin, formerly known as AMOA-Arthouse.