Valerio Dewalt Train Associates

Valerio Dewalt Train Associates

Valerio Dewalt Train Associates is a 90+ person national architectural and design practice with offices in Chicago, Illinois; San Francisco, California; and Palo Alto, California. Since 1994, the firm has based its practice on the simple idea that whatever the question, design is the answer. But we also believe that before an answer can be provided, one has to do the research to make sure the question is understood.

Joe Lawton

As the Managing Director of Media Objectives, Joe Lawton oversees all aspects of the studio. His passion for creating holistic brand experiences became the foundation for M-O. What started as an experiment in 2012, has now grown to a team of 10 collaborating across three office locations - Chicago, San Francisco, and Palo Alto.

Joe Lawton
Media Objectives
Chicago

Cal Poly

Merit Award 2019
Cal Poly

Nestled on California’s central coast, Cal Poly’s new residential community for 1,475 first-year university students consists of seven three- to five-story residence hall buildings, and an adjacent four-level parking structure. The new complex connects students both to each other and to the adjacent residential community. A deep connection to place comes from a partnership with the local Northern Chumash tribe, yak titʸu titʸu yak tiłhini, to provide direction for creating unique experiential graphics for each of the residence halls.

YouTube Lobby

Merit Award 2019
YouTube Lobby

YouTube approached the design team, requesting a cohesive lobby experience that would unify the space with their brand. For employees, this area was thought of as a sort of Grand Central Station, a hub that everyone passes through multiple times a day. For visitors, the lobby would likely be the only part of the company that they would be granted access to—and the experience had been perceived by many as anticlimactic.

Workplace Wayfinding that Wows—5 Years, 10 Companies

Workplace Wayfinding that Wows

Read Time: 3 minutes

Scroll through the slideshow above to see workplace wayfinding that wows spanning 2013 to 2018.

We searched our archives and asked a panel of workplace wayfinding design experts within the community for their picks of the most inspired workplace wayfinding spanning from 2013 to 2018.

This list has been compiled from the SEGD.org site and our experts' top recommendations and is presented in no particular order.
 

111 Java Corners

Finalist 2018
111 Java Corners

In response to this tech company’s increasing need for flexibility and personality within their work spaces, the design team developed a strategy for this unique campus that could evolve with its users as business units changed and the workplace evolved.

New Talent 2018: Joe Lawton’s Growing Studio Is a Hybrid of Graphic Design and Architecture

With a passion for environmental graphics, designer Joe Lawton has built a practice dubbed Media Objectives (M-O) within the architecture firm Valerio Dewalt Train Associates (VDTA).

Media Objectives Honors a Bright Past at NEWCITY

NewCity by Media Objectives

The team created an installation made of three structures, each constructed of glazed bricks salvaged from the original YMCA. The front of each of the three segments references the original building’s façade, while the back of each segment features a mosaic of the different colored bricks, symbolizing the YMCA’s role in bringing “two worlds” together—a grounding concept behind the architecture of the original building.

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