Utah

Nicole Earl

Nicole (Nici) Earl earned her Bachelor  of Science in Interior Design from Brigham Young University in Idaho in 2011.

Before joining Identity Signs in 2014 Nicole Earl worked as a Visual Merchandising Manager at Precision Time in Greater Salt Lake City. Prior to that she worked as a Project Assistant/Photographer for Hammerton.

Nicole Earl got her start in Graphic Design working for Skyline Exhibits first as a Graphic Designer, then as the Head of Graphics.

Identity Sign is inspired by Design. Committed to Perform.

Nicole (Nici) Earl, Graphic Designer at Identity Signs, Sandy, Utah
Identity Signs
Sandy, UT

Matt Caldwell

Matt Caldwell is an experienced Client Service, Operations, Finance & Human Resources Executive who is currently employed as the Managing Director at Infinite Scale. Infinite Scale is a sport design consultancy. With clients ranging from the San Francisco 49ers to the College Football Playoffs to the Daytona International Speedway, Infinite Scale designs for some of the biggest names in sports. Based in Salt Lake City, Infinite Scale creates the fan experience through brand integration, signage, environmental graphics and partner integration.

Matt Caldwell
Infinite Scale
Salt Lake City, Utah

Shoko Smith

Born and raised in Tokyo, Shoko Smith came to the United States over a decade ago.  She graduated with a Bachelor of Fine Arts in Commercial Arts/Graphic Design, and has been practicing graphic design professionally for more than 15 years.  Shoko’s design skills were refined by working in advertising and design agencies before joining GSBS Architects.  Her focus now is in designing spaces that represent clients’ brands through experiential design.  

Shoko Smith
GSBS Architects
Salt Lake City

Coel Studio

Coel is an integrated design studio, specializing in building brands, creating experiences, and designing environments - all working together to tell your story.

Purpose
Coel believes that brands and places are more than just “things,” but can have real impact on lives if they are done correctly. We are driven by a deep desire to improve customer experiences in the world around us. Every project is a little different, and that’s what we love - evolving just a little more each time to meet the needs of our clients.

Larry Cohen

Larry Cohen is currently the Design Director for YESCO's Salt Lake City office. Larry Cohen has 17 years experience in designing sign / environmental graphics. Larry also has marketing and sales  management experience working for creative / print production firms.

Larry Cohen's specialties include designing spectacular displays for the Gaming / Hospitality industry as well as take-offs and designs for Wayfinding systems. Larry is well versed in the ADA, NFPA & IBC codes relating to code compliant signage. 

Larry Cohen, YESCO
YESCO
Salt Lake City

Zach Norman

Zach Norman has been with Infinite Scale for more than a decade, where he began as an intern in 2005 and worked his way up to the position of Design Director. He has work on a broad range of sport and non-sport environmental graphic design projects, ranging from temporary events to permanent solutions, with a comprehensive involvement in the project process from concept development to production and installation.

Zach Norman, Infinite Scale
Infinite Scale
Salt Lake City

Fletcher Hamel

Fletcher Hamel is the Director of Interiors at Atmosphere Studios, a growing design/build firm based in Salt Lake City.  After an extensive EGD career at both Dimensional Innovations and Infinite Scale, he is working to elevate the creative profile and design offerings of Atmosphere Studios. He brings a wealth of design and business experience, having been creatively involved in the production of a variety of large projects throughout the environmental design industry.

Fletcher Hamel, Atmosphere Studios
Atmosphere Studios
Salt Lake City

Wayfinding for Skiers

Wayne Hunt's "Waynefinding"

Read Time: 3.5 minutes

You stand carefully on a slippery mountain top staring at an eight-foot-square map sticking out of the snow on six-by-six posts showing four mountains, 58 ski runs and 21 ski lifts. It’s 19 degrees out with light snow flurries and through your fogged up goggles you try to pick an interesting but safe route down to the lodge.

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