University of Texas M.D. Anderson Cancer Center

MD Anderson

2017 Insight Award Honoree

The M.D. Anderson Cancer Center launched their ground-breaking integrated wayfinding system in 2004 with the help of fd2s, inc. and have funded an active, respected Graphics and Wayfinding Group within their organization that has maintained and enhanced the system (with the help of user research and prototyping) over the last 10 years as facilities doubled to 18 million square feet. Today they are piloting indoor location technology—another big leap in usefulness for patients and visitors. They have worked and consulted with SEGD members for years.

Sharon Silvers

Sharon Silvers is a wayfinding project manager at the University of Texas MD Anderson Cancer Center in Houston, Texas. The MD Anderson Cancer Center is one of the world’s most respected centers devoted exclusively to cancer patient care, research, education and prevention.

Sharon Silvers, MD Anderson Cancer Center
MD Anderson
Austin

2017 SEGD Fellow and Achievement Award Winners Announced

MIAMI — During the 2017 SEGD Conference Experience Miami, winners of the 2017 SEGD Achievement Awards were announced and celebrated among the largest annual gathering of members of the experiential graphic design community. Since 1987, has honored the individuals, companies, and institutions whose work has significantly advanced the environmental and experiential graphic design fields. The 2017 honorees and awards are as follows.

 

2017 SEGD Fellow

Digital Wayfinding

The Smithsonian National Museum of Natural History

Wayfinding Goes Digital

From touchscreens to handheld devices, the future of digital wayfinding is in your hands.

Long considered the flashy stepsister of traditional signage, digital signage has generally been known for its chameleon-like ability to convey multiple messages, loop promotions, or display ambient imagery. Think Times Square, highway billboards, and retail marketing. But although it can be big, bright, and bold, it’s had trouble getting outside the box.

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