Design with purpose, vision, and heart. Greg Rose's background spans several spheres of visual communication: corporate identity, advertising, information design, interaction design, exhibitions, architectural graphics, and wayfinding. The experiential and physical nature of graphics for the built environment has especially incited his curiosity and passion.

Since 2009, Greg Rose Design has served clients in healthcare, education, tourism, retail, insurance, professional services, entrepreneurship, and community development with a focus on quality and value.

Barbara Schwarzenbach is an exceptional designer who is responsible for some of CGA’s most celebrated projects. Her problem-solving abilities, prolific ideas and strong materials knowledge have benefited a variety of clients and projects.

Her design of an electronic kiosk at Johns Hopkins University and the Communication, Wayfinding, Signage Plan for the Ohio and Erie National Heritage Canalway received accolades from the Society for Environmental Graphic Design. Her Schuylkill River Land and Water Emergency Management Plan was similarly recognized.

Zelda Harrison works as a branding and communications consultant with businesses, government agencies and community groups. She is also very active in a global network of communication professionals: she served as the past president of the AIGA Center for Cross Cultural Design, a non-profit that focuses on culture's role in marketing and communications, where she championed the organization’s mission by organising travel exchanges, agreements with global design organisations such as Icograda, and design competitions.

Kris Helmick serves on the 2017-2021 SEGD Boards as the Chapter Chair Liaison, and also as Co-chair for the SEGD Los Angeles Chapter. He is also the Associate Vice President of Environmental Graphics at CallisonRTKL

Kris has more than 10 years of experience working on signage, wayfinding and exhibit design projects.

Will Ayers is the Founder/Creative Director of FOUND., a contemporary multidisciplinary design studio based in Downtown Los Angeles with a studio practice to challenge and modernize conventional wayfinding, signage and graphics through the format of digital, GPS, haptic, autonomous and artificial intelligence technologies.