Ultimate Symbol

Mies Hora

Mies Hora has had a long, multi-disciplinary career in the design field, where his decades of experience include corporate identity, branding, positioning, advertising, web design, publications and print media, mobile device applications, product and interface design, environmental graphics, wayfinding and videography/photography for a wide variety of clients.

Mies Hora
Ultimate Symbol Inc.
Stony Point, NY

Ultimate Symbol Works with Airport Innovation Accelerator on New Rideshare Icon

Ultimate Symbol Works with Airport Innovation Accelerator on New Rideshare Icon

Passengers are increasingly opting for use of rideshare companies, such as Uber and Lyft, over traditional transportation options to travel to and from airports around the world, yet consistency is lacking at airports with regard to the wayfinding and passenger experience. In December 2017 the American Association of Airport Executives held a Solution Summit through its Airport Innovation Accelerator on the topic of ridesharing.

Service Animal—Pet Relief Airport Sign

Service Animal—Pet Relief Airport Sign

Read Time: 3.5 minutes

Humans aren’t the only ones looking for a relief area.

Beginning in 2009, the Department of Transportation required all airlines to make sure there are animal relief areas at airports, and escorts to those relief areas, for any passenger traveling with a service animal. As a result, airports everywhere have created and expanded animal relief areas that are open to all pets as well as service animals. Most animal and pet relief areas were located outside the airport terminals.

International Symbol of Access: the Challenge of Updating an Icon

International Symbol of Access: the Challenge of Updating an Icon

I’m a firm believer in the development of new and more powerful ways to visually communicate important messages non-verbally. But caution is appropriate when attempting to replace a well-established and vitally important societal icon with something that has not been fully usability tested, approved by relevant public regulators, or that has survived the rigors of a comprehensive design process.

Hablamos Juntos Universal Health Care Symbols

"We Speak Together"

A groundbreaking research effort produces universal symbols for health-care settings—and underscores the value of evidence-based design.

Patients, family members, and other visitors entering the doors of a hospital or other health-care facility face a daunting environment. Between them and their final destination, they will encounter a series of obstacles: multiple elevator banks, long and often identical-looking corridors, complex routes to distant departments or buildings, and often, ineffective wayfinding signage.

Official Signs & Icons 2

Jury Award
Official Signs & Icons 2, Ultimate Symbol Inc.

This extensive survey of current, officially sanctioned, non-verbal communication systems includes 4,811 images in categories such as U.S. and foreign road signs, transportation, recreational and hospitality symbol sign systems, ALS, Braille, safety, electronic and mechanical labeling, and meteorological symbols.

Ultimate Symbol Inc.
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