Typography

Many—and you know who you are—are extraodinarily creative and active in the later ages, sometimes doing the best work of your lives. But for those of you who are not exactly sure about your status here is a little quiz that will, within a certain margin of error, determine levels of old fogey-hood.

Peter Bain, University of Alabama at Birmingham

Peter Bain is a designer working from a deep background in the application of typography to solve design challenges. His experience includes environmental graphic design, brand identity, custom letterforms, books and publications, advertising, and marketing communications. He has worked across a wide range of sectors, from financial services to sports marketing, and from academic and cultural organizations to pharmaceuticals and real estate.

Andrew Freeman

Andrew (Drew) Freeman is the founder and principal of afreeman. He works with clients and colleagues to envision, create and implement conceptually significant yet commercially successful design solutions. Drew is responsible for excellence across all afreeman projects.

Who really made the first design of Futura? 

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

For over five decades, the Rolling Stones have continually reinvented themselves as musicians, performers and cultural icons, transforming music, art, fashion and popular culture in the process. This incredible legacy is explored in “Exhibitionism: The Rolling Stones,” a major exhibition opened at New York’s Industria Superstudio after a blockbuster run in London. The designers collaborated on the exhibition with producers Tony Cochrane and Thea Jeanes-Cochrane of iEC and curator Ileen Gallagher.

Building a wall between the U.S. and Mexico was a focal point of the 2016 U.S. presidential election; the idea has turned attention to the border between the two countries but ignores the point that they coexist in a complex synergy. Designed in collaboration with FR-EE / Fernando Romero Enterprise in response to the official theme, “Utopia by Design,” “Border City” is the Mexico installation at the first annual London Design Biennale.

The Contemporary Craft Center is a place to both see and make art. The center emphasizes a hands-on approach to learning and creating—the same approach Art Center College of Design student Britteny Teng took when creating a visual language for her micro-exhibition.

The assignment was to create an interactive installation to complement the exhibition of an artist’s work and distill the concept that the artist is trying to convey and reimagine it for others to not only enjoy the experience but to understand the process behind the artist’s vision.

When Tacoma Art Museum nearly doubled their exhibition space with an expansive new wing of Western Art, they commissioned Studio Matthews to create new signage and wayfinding inside and out.

Governors Island is home to 172 acres of lush landscapes and picturesque paths where visitors can bike, picnic, lounge on hammocks, play sports, view art exhibitions, attend concerts and dance performances and explore historic buildings, all in view of the Manhattan skyline. Reachable only by ferry, the Island is a serene escape from the bustle of the city. A new set of signage and environmental graphics has been designed by Pentagram for the Island that guide visitors and enhance its unique sense of place.

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