Typography

Companies from Best Buy to Forever 21 use Futura, but probably not the original. That’s because it has been endlessly reimagined, imitated, and blatantly ripped off.

Conceived and curated by designer, podcaster, and brand strategist Debbie Millman, this exhibition is an attempt to organize, express, translate and reflect both how we live in language and how language now defines our lives.

Design To Go

In this week's installment of Design To Go, Diane Burk visits California, stopping in Laguna Beach and Los Angeles.

Dermot MacCormack, Designer, Educator, Writer, Associate Professor at the Temple University Tyler School of Art

Dermot MacCormack, Designer, Educator, Writer, Associate Professor at the Temple University Tyler School of Art

Dermot MacCormack worked in various leading design studios both in Ireland and the US before joining Temple University in 1997 as an assistant professor in the Graphic & Interactive Design Department at Tyler School of Art. His design work has appeared in many prestigious design publications both nationally and internationally.

Chelsea Sanders, Graphic Designer, MSA Architecture, Cincinnati

Chelsea Sanders is a Graphic Designer at MSA Architecture in Cincinnati.

Before joining MSA Architects in Cincinnati, Chelsea Sanders worked for POSSIBLE as a member of the creative team. POSSIBLE are a digital advertising agency. While there Chelsea created and contributed work that includes responsive website design, creative pitches, campaign development, and social media executions for brands including: IAMS, Eukanuba, Gillette, Unstopables, Safeguard, Crest, Oral-B, Curate and P&G Corporate.

Mike Karsten, Environmental Graphic Designer, Archigrafika, New York

Mike Carsten is an Senior Environmental Graphic Designer with Archigrafika in New York.

Exhibitionism, The Rolling Stones Exhibit

The Rolling Stones, one of the most iconic and influential musical acts of the last five decades, are the subject of the lauded traveling exhibition entitled “Exhibitionism: The Rolling Stones,” designed by Pentagram.

Many—and you know who you are—are extraodinarily creative and active in the later ages, sometimes doing the best work of your lives. But for those of you who are not exactly sure about your status here is a little quiz that will, within a certain margin of error, determine levels of old fogey-hood.

Peter Bain, University of Alabama at Birmingham

Peter Bain is a designer working from a deep background in the application of typography to solve design challenges. His experience includes environmental graphic design, brand identity, custom letterforms, books and publications, advertising, and marketing communications. He has worked across a wide range of sectors, from financial services to sports marketing, and from academic and cultural organizations to pharmaceuticals and real estate.

Andrew Freeman

Andrew (Drew) Freeman is the founder and principal of afreeman. He works with clients and colleagues to envision, create and implement conceptually significant yet commercially successful design solutions. Drew is responsible for excellence across all afreeman projects.

Who really made the first design of Futura? 

Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

For over five decades, the Rolling Stones have continually reinvented themselves as musicians, performers and cultural icons, transforming music, art, fashion and popular culture in the process. This incredible legacy is explored in “Exhibitionism: The Rolling Stones,” a major exhibition opened at New York’s Industria Superstudio after a blockbuster run in London. The designers collaborated on the exhibition with producers Tony Cochrane and Thea Jeanes-Cochrane of iEC and curator Ileen Gallagher.

Building a wall between the U.S. and Mexico was a focal point of the 2016 U.S. presidential election; the idea has turned attention to the border between the two countries but ignores the point that they coexist in a complex synergy. Designed in collaboration with FR-EE / Fernando Romero Enterprise in response to the official theme, “Utopia by Design,” “Border City” is the Mexico installation at the first annual London Design Biennale.

The Contemporary Craft Center is a place to both see and make art. The center emphasizes a hands-on approach to learning and creating—the same approach Art Center College of Design student Britteny Teng took when creating a visual language for her micro-exhibition.

The assignment was to create an interactive installation to complement the exhibition of an artist’s work and distill the concept that the artist is trying to convey and reimagine it for others to not only enjoy the experience but to understand the process behind the artist’s vision.

When Tacoma Art Museum nearly doubled their exhibition space with an expansive new wing of Western Art, they commissioned Studio Matthews to create new signage and wayfinding inside and out.

Governors Island is home to 172 acres of lush landscapes and picturesque paths where visitors can bike, picnic, lounge on hammocks, play sports, view art exhibitions, attend concerts and dance performances and explore historic buildings, all in view of the Manhattan skyline. Reachable only by ferry, the Island is a serene escape from the bustle of the city. A new set of signage and environmental graphics has been designed by Pentagram for the Island that guide visitors and enhance its unique sense of place.

Script-writing is usually the first step of film production. The One Plus Partnership Limited design team thus incorporated this element into the design of this cinema project. Breaking down scripts into smaller elements, Chinese characters are used as a representation of script-writing.

American Conservatory Theater (A.C.T.) is San Francisco’s preeminent theater company. The 50-year-old arts nonprofit recently commissioned the design and renovation of a derelict cinema on San Francisco’s Market Street. Care was taken to sensitively retrofit the shell of the former 725-seat cinema: the façade was restored and essential modern theater elements were layered over the raw backdrop of the original building.

For more than 140 years, The Washington Post has stood as one of the most respected and trustworthy names in journalism—committed to responsible reporting and an inexhaustible search for the truth. The company is evolving, using new forms of media to expand its tireless mission in both delivery and dialogue.

In December 2014, following a three-year renovation that has restored the historic Andrew Carnegie Mansion and increased the museum’s exhibition space by 60 percent, the Cooper Hewitt, Smithsonian Design Museum reopened to the public. Pentagram’s Michael Gericke and Eddie Opara have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding, and exhibition graphics.

MahaNahkon is a new 77-story high-rise mixed-use complex located on a 3.6-acre site in the heart of Bangkok’s Central Business District. The building is designed by Ole Scheeren of Büro Ole Scheeren and developed by Pace Development. Pentagram has designed a program of environmental graphics for MahaNahkon, including dynamic digital installations for CUBE, the building’s retail component.

What do outer space capsules, submarines, and office buildings have in common? Each was conceived as a closed system, a self-sustaining physical environment that is set apart from its surroundings and uses its own matter and energy to function. “Closed Worlds” was an exhibition at the Storefront for Art and Architecture in New York that presents 41 living prototypes for these ecologically regenerative systems.

LOOK/HEAR was a student project installed at the Fred Lazarus IV Center Leidy Gallery that explores the relationship between scenes and soundscapes, looking and hearing.

Inside the exhibition, a system of aural and visual signals generates shifting typographic forms and triggers associations about people and environment. The letters respond to a range of ambient recordings made in New York City, from the relative stillness of Central Park, to the clamor of the subway while integrating input from visitors to the exhibition.

Headshot of Paula Scher

Pentagram’s Paula Scher is featured in the new documentary series “Abstract: The Art of Design,” now streaming on Netflix. The show explores the lives and ideas of leading figures in design and architecture, with each episode focusing on a single creator and their practice. Scher’s entry, directed by the noted documentary filmmaker Richard Press (“Bill Cunningham New York”), looks at the influence New York City has had on the designer’s work, her lifelong love of typography, and the map paintings she creates alongside her client projects.

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