Tyler Rice

Infinite Scale Announces Two Promotions

Infinite Scale Promotes Tyler Rice and Zach Norman

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Infinite Scale (Salt Lake City, Cincinnati) recently announced two promotions, naming Zach Norman as Associate Creative Director and Tyler Rice as Design Director.

Zach Norman has been with Infinite Scale for 12 years in their Salt Lake HQ. As Associate Creative Director, he is currently driving the creative for projects such as the Quick Loans Arena and Philips Arena renovations and Las Vegas Raiders Stadium.

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

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