Trade-Marx Sign & Display

Boeing Company: Move to the Lake

Merit Award
Boeing Company: Move to the Lake, NBBJ Branding + Design

The project's success is a result of an integrated design effort. International-type icons are employed on the directional signage to designate building functions such as restrooms, conference rooms, and cafes. Color-coding is used in conjunction with the icons, which corresponds to walls painted the same color in each conference or service area. A naming system is developed for the conference rooms with the entire building plan keyed to a world map; city names are assigned to rooms based on their coordinates on the globe.

NBBJ Branding + Design
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