Traci Sym

plus & greater than

plus & greater than is a native post-disciplinary practice, built from the ground up on the idea that great collaborations, between people with many talents, make great places and experiences. Our mission is to reunite culture and place through art, design, and discourse.

Changing Design Methodologies


Traci Sym, Founding principal at +&>. As an experience designer, Traci’s approach explores the emotion and intent of design, examining the perspectives, arcs, and interactions of audiences to enable environments and systems that feel both familiar, yet provocative.

Waqas Jawaid, Partner, Isometric Studio. Isometric unites graphic design and architecture to create empowering visual identities and spatial experiences, advancing an ethos of inclusion, equity, and justice, centering the lived experiences of marginalized people. 

Jurors of the 2021 SEGD Global Design Awards

Jurors of the 2021 SEGD Global Design Awards

Read Time: 3 minutes
Each year, SEGD celebrates those designers whose work best connects people to place, exemplifying the organization’s mission to “Educate, Connect and Inspire.” These firms and their exemplary design projects are recognized by the Global Design Awards, representing the best in experiential graphic design and spanning a wide range of topics, disciplines, and verticals.

Takes One to Know One—9 Winning Projects and People to Know

Takes One to Know One—9 Winning Projects and People to Know

Read Time: 10.5 minutes

Every year, an impressive and multidisciplinary group of people gather in Washington DC to  preside over a jury process that identifies excellence in design—in 2020, they represent experiential graphic design, architecture, landscape architecture, graphic design, media development and branding—and these nine bring a ton of winning project know-how to the process.


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