Governors Island is home to 172 acres of lush landscapes and picturesque paths where visitors can bike, picnic, lounge on hammocks, play sports, view art exhibitions, attend concerts and dance performances and explore historic buildings, all in view of the Manhattan skyline. Reachable only by ferry, the Island is a serene escape from the bustle of the city. A new set of signage and environmental graphics has been designed by Pentagram for the Island that guide visitors and enhance its unique sense of place.
Finding one’s way through the streets of New York when coming up out of the subway or walking through an unfamiliar neighborhood can be confusing, even for the most seasoned New Yorker. WalkNYC is a new program of pedestrian maps that makes it easier for New York’s 8.5 million residents and 50 million yearly visitors to navigate the city streets.
At the Renzo Piano-designed New York Times Building, Pentagram melds signage, architecture, and brand identity for Times Squares’ founding tenant.
When Pentagram was brought on to conceive the façade identity for The New York Times Building, it was obvious that signage should be integrated with the building’s innovative brise soleil, a curtain wall of white ceramic rods designed to control light and heat intake.