Tom Horton

Tom Horton and Hillary Jaye - Be Sold
Be Playful + Entertained + Sold Dialogues
Be Playful + Entertained + Sold Dialogues

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Tom Horton and Hillary Jaye - Be Sold

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

Upcoming “Be” Event: Harnessing the Power of the Brand in Physical Spaces

LOS ANGELES – In today’s uber-competitive global marketplace, effective use of design and brand is a powerful differentiator. And beyond clever campaigns in web, print, advertising, and social media, top brands are discovering the latest and greatest frontier: their physical spaces.

Hy Vee Hot Zone at Arrowhead Stadium
Harnessing the Power of the Brand

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

San Francisco International Airport Terminal 2, Environmental Graphics and Wayfinding

Above and Beyond

A sleek new San Francisco International Airport terminal exceeds LEED goals and engages passengers in the joys of sustainable travel.   

Passengers making their way through SFO’s new Terminal 2 have become participants in modern sustainability, San Francisco style. Opened in April 2011, the renovated terminal goes beyond LEED requirements while offering “a different kind of travel experience”—what the design team at Gensler calls an “epicurean” experience of pleasure, living modestly, and treading lightly.

Tom Horton
Tom Horton

2009 SEGD Green Committee, Distinguished Member Award honoree

Thomas Horton, Senior Associate at Gensler, serves as the firm’s environmental graphic design director in the San Francisco Brand Design Studio.

Distinguished Member Award

Distinguished Member Award

For demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth, and 
excellence of SEGD programs

Recipients of the Distinguished Member Award have been instrumental in cultivating university EGD programs, advancing accessible and green design, and promoting cultural agenda through design.

 

List of Distinguished Members

2016 Lucy Holmes and Alex Wood

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