Tom Esch

Podcast | Identity and Destination Hierarchy Research

Podcast Tom Esch, Yolanda Partida, and David Middleton

 

What you will learn

This talk, planned out by Phil Garvey and delivered by Tom Esch,Yolanda Partida, and David Middleton,focuses on destination hierarchies and identity research—one of the main issues faced by environmental graphic designers. The speakers walk through what makes for successful destination hierarchy research and destination naming. A key theme in this podcast is universality—can we achieve it in naming destinations?

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