Tokyo

Design to Go—Kyoto and Tokyo

Design To Go

In this week's installment of Design To Go, Diane Burk travels to Kyoto and Tokyo in Japan. Kyoto is known for its Buddhist gardens and temples and its preservation of traditions from wooden houses to kaiseki dining and geisha entertainers. Tokyo is Japan's capital city and is world-renowned for its lively nightlife, many museums and blending of traditional and ultra-modern architectural styles.

Scorpion Knockout @NikePark

Honor Award
Scorpion Knockout @NikePark, Nike Football, Nike Brand Design

This event component of Nike's largest ever marketing initiative evolved over years to represent an environmental, interactive, branded experience charged with bringing to life kids' passion for football and the brand through authentic athletic participation. Nike launched the Secret Tournament campaign to promote Nike Football with 24 elite football players, eight teams, and one rule – first goal wins! The scorpion became the symbol for these underground tournaments focusing on speed and creativity, with an emphasis on making every touch count.

Nike Brand Design
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