Thomas Swan Sign Co.

SFMOMA: Identity and Placemaking

Finalist 2018
The New San Francisco Museum of Modern Art: Identity and Placemaking

The building identification provides a visual presence for the museum within the surrounding cityscape. Large-scale exterior signage was added to the two main entrances not just to increase visibility of the entrances, but to provide a visual link between the faces of two architecturally distinctive buildings with entrances on different streets. A warm red logo was installed on the new white façade on Howard Street and a white logo was placed on the existing warm red brick façade on Third Street.

de Young Museum

Skin Deep

The ethos of San Francisco’s de Young Museum is embedded in its copper skin and in architecturally integrated donor recognition.

San Francisco’s de Young Museum had been closed to the public since 2000 after being damaged in the 1989 Loma Prieta earthquake. After two bond issues for its reconstruction failed, it looked as though the museum might never reopen.

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