Ted Leonhardt is the founder and publisher of NAIL, a magazine dedicated to helping creatives thrive in the modern world. Starting in Seattle, Ted founded and built the brand design firm The Leonhardt Group which he sold in 1999. In 2000 he was recruited to the position of Chief Creative Officer/Global at Fitch Worldwide in London where he helped assemble 27 design offices including The Leonhardt Group under the Fitch banner.
Ted Leonhardt sits down with SEGD for part two of a three-part series to discuss how creativity has been commoditized, how it affects designers and how to succeed in the current climate.
Ted Leonhardt sits down with SEGD as part of a three-part series to discuss how creativity has been commoditized, how it affects designers and how to succeed in the current climate.
We've all been on the precipice of a big change at some point—taking on more or fewer responsibilities, maybe changing roles entirely—either personally, professionally, or both. What motivates the final push to level-up on both planes for designers, and what's specifically required to do so?
This week’s Nail It Weekly story was written by a reader who responded to last week’s email on overcoming arrogance. Corry wrote:
“Thank you for showing how once we have a better understanding of our emotional demons, we might actually be able put them to work for us. For me, I’ve noticed that sometimes I freeze and literally forget my core expertise.
Even after you’ve worked with a client to define the project scope, there will be other challenges. Often, these include internal pressure to reduce costs.
