System Design

Building a Culture of Design Research

Meredith Davis
Graphic and Industrial Design College of Design, NC State University

ABSTRACT
Research education in design is a timely topic given the current trajectory of design as a profession. Arising from trades, the field has developed over the last half century, now showing most of the behaviors that are common to well-established professions: documented history; code of ethics; interest in methodology; growing body of literature; and developing criticism. The work yet to be done, however, is to build a mature culture of design research, as all professions have individuals whose primary work is to generate new knowledge that becomes the basis of practice. And this is an effort that can be accomplished only through a partnership between professionals and educators.

Gabriel Gallina

Gabriel Gallina is an Architect and Urbanist, holds an MBA in Marketing from Fundação Getulio Vargas (FGV), Brazil, and is currently a Master's Degree candidate at Universidade do Vale do Rio dos Sinos (UNISINOS) Design Program, Brazil. His research interests include retail design strategies, wayfinding, creative cities and user experience.

Gabriel Gallina, SCENO
None
Rio De Janario, Brazil

Jim Harding

Jim Harding leads Gresham, Smith and Partners, an award-winning Environmental Graphic Design Group based in Nashville, Tennesee. Since 1986, his career at GS&P's includes a diverse range of signage and wayfinding design experience is unique in the breadth of industries and project types it covers, including corporate and urban design, healthcare, land planning and aviation clients.

Headshot of Designer Jim Harding, Gresham, Smith and Partners
Gresham Smith
Nashville, Tennessee

Jim Baehr

Principal and Sr Project Manager Specializing in Sports Venues

As Principal and Senior Project Manager at Infinite Scale, Jim provides the foundation for each client project. As a trained graphic designer combined with an extensive background in working with architects, Jim brings an expert eye for the creative process together with an analytical approach to ensure that complex projects achieve both aesthetic and organizational success.

Jim Baehr, Infinite Scale
Infinite Scale
Salt Lake City

The Sustainable Challenges and Opportunities in Environmental Graphic Design

College of Design & Innovation
Tongji University

ABSTRACT
This paper examines the sustainable challenges and opportunities in environmental graphic design through the lens of two projects implemented in Shanghai. The first, a wayfinding program for the Shanghai South Railway Station, is a study in using EGD to support and enhance sustainable behavior. The second, a signage and EGD program for a practice center at Tongji University, demonstrates EGD’s ability to support cultural sustainability, particularly in the use of typography and symbols to connect users and create a unique sense of identity.

Insights From The National Mall Wayfinding Designer: Wayne Hunt

Wayne Hunt Recently conducted a tour of the National Mall for the SEGD Experience and Exhibition Workshop. He discussed his design process and gave insights into problems encountered in the design of the Mall captured in this blog post by Rachel Downey.

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