Ronald Shakespear has described his profession as “making the city legible.” With his sons Lorenzo and Juan and daughter Barbara, his design consultancy Diseño Shakespear has completed numerous wayfinding, branding, and design mega-projects in Buenos Aires, from the city’s underground to its hospitals and zoo.
Ronald Shakespear was born in Rosario in 1941. He has been Chair Professor at the University of Buenos Aires and Past President of ADG. He founded Diseño Shakespear in Argentina 50 years ago and is now directed with his son Juan (DI Uba). Lorenzo, another son
Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than 100 corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.
Mark VanderKlipp has been a design professional for 30 years. Twenty four of those years were with Corbin Design, an environmental graphic design firm that specializes in wayfinding systems for healthcare, higher education and civic clients.
Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.
Deborah Sussman is recognized as a pioneer in environmental graphic design. She is internationally renowned for creating arresting visual imagery and designing its highly imaginative applications for architectural and public spaces. Her passion for the marriage of graphics and the built environment, fueled by her early career at the Eames Office, has led to collaborations with planners, architects, and clients.
Oscar Fernandez represented education as the education committee chair on the SEGD Board of Directors from 2011-2014.
Oscar is an Associate Professor and the coordinator of the new Graphic Communication Design program at the School of Design, College of DAAP, UC. The program primarily focuses on visual communications, interaction design and usability. It is not, as often perceived, an animation program, but rather looking for a more efficient and effective means and methods to convey information/messages.