A truly singular and engaging campaign executed across all five boroughs of the City of New York, "The Truth is Local" Experiential Storefronts were designed by firm Local Projects for The New York Times.
As the local journalism crisis deepens, with thousands of local news outlets shuttering across the country, The New York Times has renewed its focus on covering their own home base. The Times has a rich tradition of reporting in New York, but because of the publication’s political and international coverage, many New Yorkers don’t think of it as a local news source.
Civic construction work—generally maligned while in progress, and taken for granted once finished—rarely receives the recognition it deserves for providing the necessary foundation for a thriving city. In 2013, the New York City Department of Design and Construction participated in the New Museum’s Ideas City Festival, and wanted to communicate the benefits of its work directly to the public. The DDC’s Office of Creative Services conceived of a “Civic Values Walking Tour” of a variety of DDC projects within the immediate vicinity of the New Museum.
New York City Department of Design and Construction, Office of Creative Services