The goal of this exhibit for Australia's leading contemporary craft organization was to demystify the graphic design process by exploring the work of designer Vince Frost. The work comprised editorial and magazine design to corporate identity, environmental graphics, and interactive design.
Sydney’s Powerhouse Museum is an iconic facility sited in an old power station. Since opening in 1988, the museum’s original wayfinding system had been added to many times, becoming fragmented and no longer meeting functional requirements or communicating the appropriate image for a contemporary, dynamic museum.
Frost Design was invited to design a new internal wayfinding system, integrating identification and directional signage to facilities, temporary exhibits, and the museum’s permanent collection.
Macquarie Group, Australia’s largest investment bank, needed a comprehensive signage and graphics program for its new headquarters in Sydney. This forward-thinking bank values transparency, a global outlook, and collaborative work behavior, and sought to express those brand attributes in its physical space.
ASICS is the world’s third largest shoe company. Their new Sydney offices required a graphic overlay that captured the technical aspects that ASICS footwear and apparel are renowned for.
Working in collaboration with WMK Architecture, THERE Design (Sydney) was asked to highlight the company’s dual focus on movement and technology, providing a stimulating environment while reminding staff and visitors of the company’s core brand values.
Traditionally, car parks are uninviting and disorientating, sometimes to the point of being dangerous. The BrandCulture Communications design team was intent on turning this around at the World Square Car Park, by creating a welcoming environment that is simple to navigate and easy to understand.
Frost* Design created Wonderland as a site-specific typographical artwork for the 2009 Sculpture by the Sea outdoor exhibition, which annually attracts more than 500,000 visitors to Sydney’s Bondi Beach.
The whimsical installation featured 138 fluorescent orange letters that spelled out a verse from the introductory poem All in the Golden Afternoon from Lewis Carroll’s Alice in Wonderland:
BrandCulture Communications was commissioned by The University of Technology Sydney to design a wayfinding and graphics system that fulfills occupational health and safety requirements for the space while engaging students through the school’s workspaces and fabrication studio.
Potts Hill reservoir has supplied Sydney with its drinking water for well over 100 years, so it is of particular importance to the heritage of this public brand. The site contains the original screening chamber used to remove debris out of the upper canal. The first reservoir was built when the needs of Sydney’s population surpassed the capacity of the canal, and was a significant engineering feat at the time.