Superior Electric Signs

Universal Studios AMC Cinema Graphics

Merit Award
Universal Studios AMC Cinema Graphics, Universal Studios Hollywood, Sussman/Prejza & Company

The renovation of the AMC Cinema at Universal City Walk has raised the bar for movie-going experiences in Los Angeles. After large architectural gestures proved to be unfeasible, the design team was brought on to make a bold graphic statement within the confines of the existing structure and a limited budget. The first task was to create the “big idea” that the targeted demographic would respond to. Since the majority of City Walk movie-goers are 18 to 25 years old, the design team created a visual statement that would appeal to this age group.

Sussman/Prejza & Company
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