When Google’s Kirkland campus was set to dramatically expand, they needed a new wayfinding scheme for both Googlers and visitors. The desire was a design approach that was innovative in the way it reflects the company’s values and attitude.
This first-ever visitor center for the globally-recognized Fred Hutchinson Cancer Research Center was carved out of a defunct, 550-square-foot credit union space on the Fred Hutchinson Cancer Research Center campus.
The challenge was to take a small budget and a tiny space and establish a brand new visitor center to tell the inspiring Fred Hutchinson Cancer Research Center story. The intent was to create a welcoming, informative and inspiring space for a diverse audience of benefactors, patients, researchers, employees, and visitors to the Seattle campus.
Mad Campus was a unique public art project at the University of Washington’s Seattle campus. Twelve emerging artists created temporary, site-specific works inspired by outdoor locations across the campus. Studio Matthews devised an identity and wayfinding system to visually connect the diverse installations and create an overall experience.
Kristine Matthews is the owner and principal of Studio Matthews, established in 2008 and specializing in the sustainable design of exhibitions, installations, and print projects. She is the former director of thomas.matthews, the studio she co-founded in 1998 in London and led for ten years with Sophie Thomas. Clients in the U.S., Europe, and Asia have included The Bill & Melinda Gates Foundation, EMP Museum, Seattle’s Museum of History and Industry, the London 2012 Olympics, London’s National Maritime Museum, Hong Kong Wetland Park, and the UK Architecture Foundation.
The Bill & Melinda Gates Foundation Visitor Center exhibition explains how and why the foundation was founded, and describes its work around the globe. Perhaps most importantly, it creates a personal relationship with the visitor, inviting them into a conversation about global issues, prompting questions and providing activities for them to explore how every individual can make a positive difference.