Stuart Fox

Stuart Fox

When Stuart Fox works on an ESI project, he isn’t just a writer, he’s a story designer. As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing interactives, Stuart Fox leverages every tool from his interdisciplinary experience to craft engaging, educational, emotional narratives.

As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing interactives, Stuart Fox leverages every tool from his interdisciplinary experience to craft engaging, educational, emotional narrati
ESI Design

Making the Nation’s Table: Celebrating Black American Food Contributions

Making the Nation’s Table: Celebrating Black American Food Contributions

Read Time: 5 minutes
In celebration of Black History Month, SEGD is sharing stories of Black History-themed projects all throughout February. Next up: SEGD member firm Blue Telescope’s partnership with the Museum of Food and Drink (MOFAD) and the design inspirations behind African/American: Making the Nation’s Table billed as “the first-of-its-kind exhibition celebrating the countless contributions of Black chefs, farmers, and food and drink producers who have laid the foundation for American food culture.” Read on! (And try not to get too hungry!)

Revisiting Past Branded Environments: New Uploads on SEGD’s YouTube page

Revisiting Past Branded Environments: New Uploads on SEGD’s YouTube page

Read Time: 1 minute
Thinking about joining SEGD’s next event, Branded Environments? On the fence about if you should register or not? Here is a sneak peek at what Branded Environments is all about! Check out some videos from previous Branded Environments events on our new YouTube page to get a taste of what you’ll hear at this year’s event.

Fifth Anniversary of SEGD Branded Environments September 29-30!

Fifth Anniversary of SEGD Branded Environments September 29-30!

Read Time: 1 minute
​​​​​​​SEGD Branded Environments 2021 is the event purely focused on brand experiences that transform engagement within public spaces. And this past year has provided designers with new opportunities to redefine that engagement. False starts and Delta-waves notwithstanding, we are beginning to re-enter our cherished public spaces. And as we return, we come back to spaces transformed by improved public health consciousness and an increased awareness of racial and gender equity along with design in service of community. 

Icon and Mystery: Refreshing the Familiar in Branded Environments, Stuart Fox

 

Stuart Fox, Author and Senior Content Designer, ESI Design (New York)

How can a branded environment deliver a special experience while leveraging the world’s most recognizable brands? And how far can those brand elements get distorted in the name of novelty before they lose their impact? Fox presents how they met those challenges at the new HQs for WarnerMedia and MLB by creating branded offices that highlight familiar IP while reimagining that very same IP in novel, dynamic ways.

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