Stuart Fox

Stuart Fox

When Stuart Fox works on an ESI project, he isn’t just a writer, he’s a story designer. As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing interactives, Stuart Fox leverages every tool from his interdisciplinary experience to craft engaging, educational, emotional narratives.

As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing interactives, Stuart Fox leverages every tool from his interdisciplinary experience to craft engaging, educational, emotional narrati

Icon and Mystery: Refreshing the Familiar in Branded Environments, Stuart Fox

 

Stuart Fox, Author and Senior Content Designer, ESI Design (New York)

How can a branded environment deliver a special experience while leveraging the world’s most recognizable brands? And how far can those brand elements get distorted in the name of novelty before they lose their impact? Fox presents how they met those challenges at the new HQs for WarnerMedia and MLB by creating branded offices that highlight familiar IP while reimagining that very same IP in novel, dynamic ways.

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