Strategy Research Planning

From Signs to Minds

Jury Award
From Signs to Minds, Wayfinding Design and Mental Maps, Middlebury College, Michaela Skiles

How could wayfinding signage be designed to not only help people get from one place to another, but also help them learn about the layout of their environment along the way? Michaela Skiles, a student at Middlebury College (Middlebury, Vt.) investigated this question through a two-stage project of design and evaluation, completed over the course of her undergraduate geography thesis and published in the Cartographic Journal.

Gretchen Coss

SEGD President 1997-1998

Gretchen is Director of Business Development for Gallagher & Associates. She previously served as Principal of Douglas|Gallagher Chicago. Her experience also includes positions with Gensler/LA as Director of Graphics and Owner/Principal of Coss Creative for 11 years.

Headshot of Gretchen Coss, Gallagher & Associates
Gallagher & Associates
Washington D.C.

Steve Reinisch

You design. I detail.

You get to do what you like to do
and I, with you, get to do what I like to do.
You get to design, I get to detail.

And in the era of mission statements,
mine (in eight words!) is this:

Preserving and honoring your design
through articulate documentation.

The purpose of my work is for you to have the results you seek.

This translates to the detailing and documentation/ packaging of your work for fabrication/ installation that will free you to focus on doing what you enjoy doing - design.

Really.

Steve Reinisch, TheGreatDetailGuy
TheGreatDetailGuy!
Los Angeles

Pages

Subscribe to RSS - Strategy Research Planning