Strategy-Research-Planning

SMRT

SMRT is a culture of listening and communicating directly and openly. We value collegiality, individual and collective energy, leadership and innovation. We build successful partnerships with our clients through creativity, timely response, hard work and financial performance which leads to success for all. 

Sharon Silvers

Sharon Silvers is a wayfinding project manager at the University of Texas MD Anderson Cancer Center in Houston, Texas. The MD Anderson Cancer Center is one of the world’s most respected centers devoted exclusively to cancer patient care, research, education and prevention.

Sharon Silvers, MD Anderson Cancer Center
Austin

Chris Herringer

As a Senior Asso­ciate with Entro’s Calgary office, Chris Herringer’s expe­ri­ence encom­passes design strat­egy, creative direc­tion, master plan­ning, and project coor­di­na­tion. These skills have been applied to iden­ti­ties, envi­ron­men­tal graph­ics, wayfind­ing, inter­pre­tive design, and exhi­bi­tions for public and private clients, insti­tu­tions and cultural venues.

Chris Herringer, Entro
Toronto

Anthony Deen

Anthony Deen is the managing partner of Place + Make Design, LLC, an environmental design firm focusing on public and social space. Anthony’s foundation is in design and project management of large format retail - Virgin Megastores, FAO Schwarz flagships and Circuit City stores. Anthony also has specific expertise in designing retail for transportation facilities. In recent projects Anthony has expanded beyond retail to the design of public and social spaces.

Anthony Deen, ESI Design
New York

Jack Weiss

As Principal of Jack Weiss Associates since 1977, Jack has designed and directed over 100 major signage projects for retail, corporate, institutional, and municipal clients throughout the United States and the U.S. Virgin Islands. Recent signage clients include the Illinois Holocaust Museum; Prairie Crossing, Grayslake IL; Optima, Inc., Glencoe IL; Illinois Institute of Technology, Chicago IL; Holy Cross Hospital, Chicago IL; City of Evanston IL; Holy Family Medical Center, Des Plaines IL; Mather Lifeways, Evanston IL; and the Village of Arlington Heights IL.

Jack Weiss
Evanston, IL

Aliza Leventhal

With a BA from Smith College and a MLIS/MA from Simmons College's dual degree archival management and history program, Aliza Leventhal has spent her archival career focused on addressing the difficulties CAD and BIM files pose for long term preservation and access. She is the co-chair of the SAA Architectural Records Roundtable, as well as the co-founder and active member of the CAD/BIM Taskforce.

Aliza Leventhal, Sasaki Associates
Boston

Chloe Alexander

Chloe Alexander is a first year graduate student at the Corcoran School of Design at George Washington University pursuing a Master degree in Exhibition Design. She is originally from Seattle, Washington, and her goals while living in D.C. are to make as many social and professional contacts as possible, while submerging herself in the cultural, political, and historical environment of the city.

Chloe Alexander, Corcoran School of Art + Design
Seattle

Jenny Huang

Jenny Huang is a freelance environmental graphic designer. She received a Bachelor of Science in Interior Design from The University of Texas at Austin, School of Architecture. Her specialties are Integrated Wayfinding, Interior, Environmental Graphic Design, Story Telling, Branding, and Graphics.

Jenny Huang
San Francisco

Janette Shew

Janette Shew is a specialist in user experience design, strategy, and research, and business systems analysis. Her project domains include health and wellness, insurance, transportation, and entertainment.

Washington D.C.

Formation

Profile
Problem solving is achieved through critical, objective thinking, which results in solutions that are both aesthetically pleasing and functionally proficient. This approach provides a vantage point that addresses the user’s emotional and physical needs.

We understand, plan and design content within the context of the entire experience, managing outcomes, not features. We believe great design is the unifying thread to a great experience.

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