Strategy Research Planning

SEGD C+P Journal Victoria Baird

Making the Invisible Visible was a project that surveyed recent examples of alternative exhibit spaces and methods that have been successfully utilized by parks, museums and event organizers. Making the Invisible Visible was a project that surveyed recent examples of alternative exhibit spaces and methods that have been successfully utilized by parks, museums and event organizers.

SEGD C+P Journal University of Houston

EGD is a valuable tool for beginning graphic design students to gain awareness of the direct relationship between design and place/community. Two of our lower level seminars, Art of Walking and Text in the Landscape, aim to achieve this.

SEGD C+P Journal KT Meaney

Collaborating with the non-profit Groundwork Cincinnati Mill Creek, students proposed a sign system along a major industrial riverfront — the Mill Creek — for its current and future trail system

SEGD C+P Journal Julia Seo

Resource Garden is an educational project designed to re-evaluate and transform the search-experience of academic/scholarly resources within post-secondary libraries. It allows students to explore their research topic across a variety of disciplines to gain a greater breadth of background knowledge and a critical perspective.

SEGD C+P Journal Sanchita

An exhibition that encourages co-creation, grows and evolves over time, with it being a different experience at every instant. Through this design, participants are able to collaborate, create and enjoy a personal stake in the exhibition as they become an integral part of its evolution. 

SEGD C+P Journal Neeta Verma

This paper outlines a pedagogy for introducing students to the design process specifically in the area of Social Design. In a fast paced world where the established paradigm of defining a designers’ role is evolving rapidly, this paper elucidates the need for and presents a theoretical framework for a pedagogy that has been developed to help emerging designers understand the role they play in design practice today. The extended idea of design education is meant to shape the mindset of young designers as they prepare for the professional world outside.

Nhi Nguyen

Nhi Nguyen is a recent graduate of Minnesota State Mankato who is interested in environmental graphics. She had studied architecture before she transferred to a graphic design major. Nhi wants to broaden her knowledge in a variety of topics such as branding, printmaking, book-making, and motion graphics. She has a technique skill as an architect and an artist eyes as a graphic designer. Her design is focusing on eco-friendly, sustainable materials, and overall craftsmanship.

Research is redefining what "good design" means.

Steve Neumann & Friends, Project Hero Shot

WE ARE THE WAYFINDING & WAYSHOWING BENCHMARK...
The Design Office of Steve Neumann & Friends is the end product of the successful merging of two exacting disciplines: Architecture and Graphic Design.

Penn Station, in the heart of New York City, is the busiest transit hub in the Western Hemisphere. It is also one of the most notoriously chaotic infrastructure spaces in the United States. Penn is dysfunctional, largely–but not exclusively—because of overcrowding and congested circulation. Confusion (spatial disorientation) is another key challenge in Penn, amplifying congestion. Reducing confusion could be done quickly and economically with a mobile wayfinding system.

Erich Theaman

Erich Theaman is a senior associate at Formation, a design office that relentlessly pursues solutions with a sense of purpose, adaptability and appropriate response. We approach each problem through a process and interplay of research, strategy and design.

With 13 years of experience, Erich Theaman is an incredibly knowledgeable resource of design best practices, code documentation and planning/logistics. His expertise in documentation, ethnographic research and production methods have made him a natural leader.

Zhang Hongze

Zhang Hongze, as a national certified architect and national advertising expert. He is one of experts in the area of wayfinding signage system design and research in China as well as China Sign Association. He is also one of the organizer and preparatory of SEGD-China.

Neil Shankar

Neil Shankar is a design professional living in Berkeley, California. Neil has consulted on UI design, UX research, strategic marketing, front end engineering, systems thinking, and visual identity for clients including Facebook, Global Lives Project, This Will Take Time, Social Print Studio, PlayTable, OfficeNinjas, STEM Center USA, OrderMetrics.io, and Sasa Designs. Neil previously worked on product and front end engineering at the online playlisting platform 8tracks, where he focused on improving mobile web conversions and mapping FTUX journies.

Gary Mack, National Basketball Association (NBA)

Gary Mack is a leader in creating visually immersive experiences for major sporting events around the world. His strategic approach to design and implementation elevates brand stories and enhances consumer touchpoints for a diverse global fan base. Gary’s 20+ year career in experience design, brand development, print and interior design has shaped his unconventional creative point-of-view and commitment to innovation.

C+P 2016 Fitgi Saint-Louis

The design of education environments can serve not only aesthetic, inspirational needs but also practical ones. The integration of architecture and environmental graphic design communicates and reinforces core concepts and ideas related to the students’ ongoing studies. Importantly, this opportunity applies to all learning environments—low cost can yield high-impact results. We believe creative, unexpected design intervention can assist current schools that are struggling to keep students engaged, and also act as a catalyst for a new type of school environment that sets a precedent for high-performance learning facilities. The success of not-for-profits such as Publicolor in using design to improve student outcomes serves as inspiration for our ideas.

C+P 2016 Katie Davis-Sayles

This paper examines the processes and outcomes of an educational project designed to explore new ways of thinking about experiential graphic design and interactive design. Through the pedagogical approaches of these two distinct disciplines, undergraduate design students unified user-generated content, social media, and virtualized reality not only as wayfinding and placemaking techniques, but as means to build a hidden, invisible city with its own shifting circulation paths, monuments and narratives weaving through the physical landscape.

C+P 2016 Heekyoung Jung

Workplace safety is closely related to staff’s wellness, but they have been mostly approached as separate initiatives due to organizational conventions and operational constraints. Thanks to the rising awareness of health and wellness as well as advanced technology capabilities, corporate attempts are increasing for creating a safer work environment by monitoring employees’ physical and emotional conditions in relation to potential workplace hazards. This paper will present an integrated design approach to workplace safety and wellness based on the case studies of communication system design projects that explored digitally augmented warehouse work environments.

2016 Academic Summit Joell Angel Chumbley

This paper presents the framework and outcomes of two transformative projects aimed at developing strategies for re-envisioning Cincinnati’s urban and historic core. Through a unique collaboration between University of Cincinnati’s DAAP students, adjunct faculty, the community, and key civic stakeholders, the projects brought to light the possibilities for creating a best-in-class visitor experience and transforming a derelict urban district once celebrated as the center for Brewing in Cincinnati.

2016 Academic Summit Deborah Beardsley

Charrettes and critiques can be devised specifically for experiential graphic design course goals and assignments in order to inform design process and final project outcomes in particular and unanticipated ways. For the purposes of this paper, charrette refers to a planned, intensive and timed experience that is strategically directed toward the investigation and solution of a specific design goal or objective. The term critique implies a group dialogue, analysis or assessment of work during a particular phase of design process. Diverse approaches to these considerations are explored and illustrated within this paper.

2016 Academic Summit Angela Iarocci

This paper provides an in-depth overview of the process in developing the Bachelor of Experiential Design degree (BXD) in the Faculty of Animation, Arts and Design (FAAD) at Sheridan College, located in Oakville, Ontario, Canada.

Richard Simon, Applied Wayfinding

As partner at Applied, Richard Simón leads the urban and transport planning work for wayfinding systems in cities including London, New York, Vancouver, Glasgow, Leeds, Brighton and Ipswich, ensuring consistent methodologies for naming, placement, routes and modal integration, and playing an important part in designing and conducting consultations with stakeholders and local communities.

In fiscal year 2013, the Centers for Medicare & Medicaid (CMS) began withholding a portion of hospital payments based on their performance. CMS makes adjustments to measures and domain weights each year to reflect an emphasis on those areas most in need of improved performance. Four domains will impact up to 2% of a hospital’s Medicare reimbursement in FFY 2017: process of care (core measures), patient experience (HCAHPS), efficiency of care and outcomes.

Mies Hora

Mies Hora has had a long, multi-disciplinary career in the design field, where his decades of experience include corporate identity, branding, positioning, advertising, web design, publications and print media, mobile device applications, product and interface design, environmental graphics, wayfinding and videography/photography for a wide variety of clients.

Juliette Fritsch, Chief of Education and Interpretation, Peabody Essex Museum

Dr. Juliette Fritsch, MA (hons), MA, PhD, FRSA

Dr. Juliette Fritsch is a museum and historic environment learning profession with more than 10 years in the field working for complex, high-profile organizations. Currently she is directing education and interpretation strategy, embedded though the Peabody Essex Museum, working closely with curators, designers and artists to deliver exciting, beautiful, informative and imaginative galleries and associated education programs.

Meeker & Associates Hero Image

Meeker & Associates was founded in 1985 by Donald Meeker. Although trained in design and fine arts, Meeker’s approach to design has been shaped by his experience as a community planner, his love of the outdoors, his work in public and corporate environmental graphic design with Richard Danne and Bruce Blackburn, and his father’s influence as a structural engineer.

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