Stevey Ray Gurule

SEGD Wayfinding Photo Challenge

Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference. It was a great way to add even more fun to the conference and explore the power of social media as a tool for placemaking and economic development.

More and more, we are seeing how regular citizens with camera-enabled smartphones can help shape the future of a city’s brand. Our goal was to provide further evidence of this changing power structure in the field of design.  

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