Steven Picanza is an award-winning brand strategist, interim CMO and educator with a core purpose centered around helping businesses and organizations make smarter branding and marketing decisions. He runs Latin & Code, a brand and marketing consultancy with his wife while also being a strategic advisor to brands, agencies, and start-ups.
March is upon us and once again a slew of designers, technologists, and digital signage enthusiasts will converge in Las Vegas for the Digital Signage Expo(DSE), as well as the 2018 SEGD Branded Environments event. With our yearly attendance to both events, we’re extremely excited to see and hear all the latest and greatest—and this year is no different.
Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.