Bringing brands to life. BrandCulture Communications is an award-winning design consultancy that works with clients across three key disciplines to ensure their brands live in the hearts and minds of their employees, stakeholders and customers.
To increase engagement, brands need to demonstrate – not just communicate – their positioning, values and heritage. BrandCulture Communications help you do just that by creating unique opportunities for people to connect with your brand.
Stephen Minning is a member of the 2018 SEGD Board and Founder and Managing Director of BrandCulture in Australia.
Stephen is a branding and wayfinding specialist with over 20 years of international experience working with blue chip companies and public sector organizations.
Read Time: 3 minutes
Observing and learning from nature is not a new concept within the design community. In the modern era, Frank Lloyd Wright famously developed his theory of organic architecture by studying nature. But beyond form and pattern, how can designers today look at natural phenomena to better inform their designs and be more responsive to human behavior? SEGD member firm BrandCulture (Sydney, Australia) is meeting this challenge by applying theories of “swarm intelligence” to their designs to create better wayfinding and navigation systems.
The novel coronavirus has shown how vulnerable many sectors are to future pandemics. While occupancy levels are lower, it’s the perfect time to create more resilient, adaptive spaces, and the experiential graphic design industry has the potential to lead the way.
Sydney studio BrandCulture has published a series of articles explaining how COVID-19 will impact the design of built environments from hospitality and education to healthcare and public spaces. Here are a few of its key observation-based predictions, broken down by sector:
SEGD and SEGD Members ask a lot of questions—and—we get the answers! Over the past four years, we've published a lot of interviews—interviews with fellows, friends of the community, with designers young and old, the famous and the unknown. For your summer reading pleasure, we've compiled 20 interviews that cover a broad range of topics and interviewees.
Have a few minutes (or several hours) to spare? Happy reading!
Washington— SEGD recently announced its 2019 Board of Directorsincluding the departure of three board members, the addition of four new members and the transition of the office of Secretary/Treasurer.
Departures
Graham Hanson(GHD Partners, New York) served on the Board from 2013 through 2018.
For the past six years, I have served and represented Australia on the global board of the Society for Experiential Graphic Design. It’s been an incredible ride.
I will never forget my first SEGD board meeting in 2013. It took place on the top floor of the Fairmont in San Francisco—an awesome setting for my first encounter with renowned leaders in experiential design. It was really wonderful to suddenly have so many people to talk with about a field of design I was so passionate about.
Moving around campus is now a very different experience. Instead of locating buildings using confusing acronyms like E7A, the firm helped Macquarie introduce addresses like University Avenue and Wally’s Walk to facilitate navigation.
In this series, SEGD has connected young designers with the design leaders they admire so they can ask their burning questions and find answers to help guide them on their career path. In this article, recent grad Stephen Hight interviews SEGD Board Member Stephen Minning.
Off Grid sits at the intersection of urbanism, placemaking, wayfinding and design; if you work in—or are intrigued by—these areas, make sure you join us! Through insights from social anthropologists, urban planners, strategic thinkers, visionary designers, contemporary artists, filmmakers, brand identity designers, augmented reality experts and smart city researchers, Off Grid explores what really connects people to place.
