Sports

Infinite Scale - State Farm Center

Photo of State Farm Center

Infinite Scale (Salt Lake City), in collaboration with AECOM, designed the brand integration layer for the historic Assembly Hall renovation, now State Farm Center, in Champaign, Ill. Work included concepts for graphics, wayfinding, and fan experience starting from the outside of the arena all the way into the seating bowl and field of play. The holistic application of branding and messaging is designed to help energize the fan base, including alumni-specific gathering areas, with pure Illini identity.

505Design

Photo of BB&T Ballpark wayfinding

505Design (Charlotte, N.C.) is part of the design team developing BB&T Ballpark, the Charlotte Knight’s new home in Uptown Charlotte. 505Design is designing an environmental graphics program for the new minor-league ballpark that will be impactful, functional, and flexible, while enhancing the fan experience.

Simon Borg

SEGD London Chapter Chair

Throughout his career, Simon Borg has worked for several multi-disciplinary creative agencies with experiential graphic design being the constant thread through these moves.

Simon Borg
London, UK

focusEGD

focusEGD (Dallas) recently opened a new 2,700-sq.-ft. studio space.

The company is serving as environmental graphic design and donor recognition consultant for the New Parkland Hospital, a 2.5 million-sq.-ft. replacement hospital that is currently the largest healthcare construction project in the U.S.

Pacific Bell Park

Jury Award
Pacific Bell Park, Debra Nichols Design

The scope of this project encompassed the complete graphic design and signage for a new downtown baseball stadium and included logo design, graphic imagery, and all directional, informational, code, identification, and concession signage. A grille motif complements the architecture by expanding on themes of natural light and exposed structure. The logo celebrates the unique San Francisco experience of a waterfront ballpark where a home run to right field just might land in the bay.

Debra Nichols Design

Arizona Cardinals Stadium

Honor Award
Arizona Cardinals Stadium, Arizona Sports & Tourism Authority, Pentagram, Entro Communications

In its new world-class stadium designed by Eisenman Architects and HOK Sport, the Arizona Cardinals can boast a retractable roof and the only retractable grass playing field in North America. The state-of-the-art facility is also the site of the 2008 Super Bowl. Thanks to a high-impact environmental graphics program by Pentagram Design, the stadium also provides a one-of-a-kind destination for football fans.

Pentagram, Entro Communications

Monumental Scrims

Merit Award
Monumental Scrims, NBBJ, Catt Lyon Design

The graphics cladding the ramps of the Philadelphia Eagles' new stadium soften the somewhat harsh industrial appearance. The stadium's close proximity to an interstate and the flight path of Philadelphia International Airport provides excellent visibility for these graphics.

Catt Lyon Design

Camden Yards

Merit Award
Orioles statues, Camden Yards, Baltimore Orioles, Ashton Design

As the designer of record for Oriole Park at Camden Yards since 1992, Ashton Design has been responsible for developing and maintaining the ballpark’s complete graphic vision—from exterior, wayfinding, and ADA signage to placemaking. In the stadium’s branding, Ashton Design has drawn inspiration from the team and city history, and in-depth research has resulted in many unique and authentic touches, including the ornithologically accurate Baltimore Orioles weather vanes above the scoreboard.
 

Ashton Design

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