focusEGD (Dallas)recently opened a new2,700-sq.-ft. studio space.
The company is serving as environmental graphic design and donor recognition consultant for the New Parkland Hospital, a 2.5 million-sq.-ft. replacement hospital that is currently the largest healthcare construction project in the U.S.
The scope of this project encompassed the complete graphic design and signage for a new downtown baseball stadium and included logo design, graphic imagery, and all directional, informational, code, identification, and concession signage. A grille motif complements the architecture by expanding on themes of natural light and exposed structure. The logo celebrates the unique San Francisco experience of a waterfront ballpark where a home run to right field just might land in the bay.
In its new world-class stadium designed by Eisenman Architects and HOK Sport, the Arizona Cardinals can boast a retractable roof and the only retractable grass playing field in North America. The state-of-the-art facility is also the site of the 2008 Super Bowl. Thanks to a high-impact environmental graphics program by Pentagram Design, the stadium also provides a one-of-a-kind destination for football fans.
The graphics cladding the ramps of the Philadelphia Eagles' new stadium soften the somewhat harsh industrial appearance. The stadium's close proximity to an interstate and the flight path of Philadelphia International Airport provides excellent visibility for these graphics.
As the designer of record for Oriole Park at Camden Yards since 1992, Ashton Design has been responsible for developing and maintaining the ballpark’s complete graphic vision—from exterior, wayfinding, and ADA signage to placemaking. In the stadium’s branding, Ashton Design has drawn inspiration from the team and city history, and in-depth research has resulted in many unique and authentic touches, including the ornithologically accurate Baltimore Orioles weather vanes above the scoreboard.