Sports

Parc Olympique Lyonnais

Merit Award 2016
Parc Olympique Lyonnais

The new 59,186-capacity Parc Olympique Lyonnais is designed to represent the aspirations of the eponymous local football club, and also of Lyon itself. Populous Activate was commissioned to design the wayfinding strategy and signage for the stadium and surrounding car parks.

The goal of the wayfinding and signage program was to give people the freedom to navigate the stadium easily while they enjoy the events there. This included directing nearly 60,000 people to their seats from multiple points of arrival, as well as sending them out the right way after events.

Populous Activate

Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports

Infinite Scale Designs for the NHL

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch. What is compelling and unique enough about attending a game that makes it worth the effort? We in the sports business don't sell the game, we sell unique emotional experiences." A very few sports design consultancies are creating events where something fresh and innovative happens.

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