YiEUM Partners, Inc. is a multi-disciplinary design firm based in Seoul, South Korea. Our projects include everything from logo design, total identity design, total environmental design, to experiential place branding and place-making.
Jangwon Ahn is the founder and CEO of YiEUM Partners, Inc., a nationally recognized top environmental design and wayfinding firm in Korea. Since its founding, YiEUM Partners, Inc. has been commissioned to work on various major projects throughout the country.
South Korean design firm YiEUM Partners and the Seoul Metropolitan Government worked together to design and develop the 2019 SEGD Global Design Awards Sylvia Harris and Merit Award-winning project "Skyline Wayfinding," a much-needed wayfinding system that transformed navigation in the maze-like Geumho-dong neighborhood.
Geumho-dong in Seoul is a neighborhood which was built with housing as a top priority—to its detriment. Over 90 percent of the homes built in this neighborhood have no parking spots, or even streets appropriate for vehicular traffic.
There are a number of reasons why some public spaces get left behind in the midst of development and progress, like: illegal dumping, restrictive access, severe restrictions on zoning, lack of funding, lack of interest, etc. The project location had all of these challenges—and more.
The Jahadam Project was done on a three-way pedestrian overpass located at Shinyoung-Dong, Seoul, Korea. This Project was to develop this pedestrian overpass as a public art structure using a multidisciplinary approach reflecting local cultural and historical context, the bridge’s spatial characteristics and visitor analysis to make it a meaningful experience. The Jahadam project transformed the oldest overpass structure into a new cultural space, combining the resident’s imagination and ideas arising from the surrounding environment where nature and city life coexist.
The first Korean co-working brand of its kind, Studio Black is an amenity-driven workshop and incubator studio that embodies a fully-integrated brand ethos while celebrating the process of craft, connectivity and the lessons found in failure.
To continue their drive to become the top tire brand in the world, Hankook Tire recently finished construction on the first high-tech R&D campus in Korea. Designed to be a growth engine for Hankook Tire through innovation, it made possible meaningful collaboration and rapid prototyping between various segments of the company. State-of-the-art manufacturing and testing facilities are now easily accessible for researchers and designers to test radical ideas and processes, only steps away from their office.
The SaRang Global Mission Center was established as a place for the large community of SaRang Church to gather for weekly services, while reinforcing the church’s vision (to send missionaries all over the world) and mission (to reach out to the surrounding local community). Along with the construction of the new building, there were plans to erect a more traditional bell and clock tower on the campus.
