Sony Playstation E3 Exhibit

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony Computer Entertainment, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers and video game developers at the E3 video game trade show in Atlanta. The challenge was to create an entire world of PlayStation games that lived up to Sony's slogan: Live in Your World . . . Play in Ours. In an exhibit of more than 45,000-square-feet, getting 100,000 people in and around the space is a big problem. The solution was to create a cityscape in which radically different game feature areas were held together with high tech imagery.

Mauk Design

Sony Playstation E3 Exhibit

Honor Award
Sony Playstation E3 Exhibit, Sony, Mauk Design

This exhibit introduced the new Sony PlayStation video games to retail buyers, video game executives, and video game developers at the E3 video game trade show in Los Angeles. In the video game world, where sensory overload is the product, the challenge is to organize and focus this overwhelming anarchy. The concept was a formal circular skeleton surrounded by large stairways – easy to approach, simple to navigate, and exciting to be in for the 100,000 attendees who visited over three days.

Mauk Design
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