Simon Borg

Populous

We are a group of innovators, groundbreakers and visionaries. We are a global collective of architects, designers, technical experts and industry veterans. We are the people who create the places where millions unite.

World Architecture Festival Exhibition London

Merit Award 2016
World Architecture Festival Exhibition London

The inaugural World Architecture Festival (WAF) London event was held at the Ambika P3 space at Westminster University in June 2015.

The client’s brief was to design and establish a branded environment and event design that would serve as a satellite event to the main WAF Festival in Singapore. This new event was a chance to showcase all of the entries for this year’s WAF Awards in a new city, with 375 projects displayed in total.

Parc Olympique Lyonnais

Merit Award 2016
Parc Olympique Lyonnais

The new 59,186-capacity Parc Olympique Lyonnais is designed to represent the aspirations of the eponymous local football club, and also of Lyon itself. Populous Activate was commissioned to design the wayfinding strategy and signage for the stadium and surrounding car parks.

The goal of the wayfinding and signage program was to give people the freedom to navigate the stadium easily while they enjoy the events there. This included directing nearly 60,000 people to their seats from multiple points of arrival, as well as sending them out the right way after events.

Populous Activate

Simon Borg and Brian Mirakian - Be(ing) a City

SEGD is an amazing community of designers, fabricators and manufacturers who create experiences that connect people to place. One of the many membership benefits of SEGD is a library of talks from SEGD's 4-6 events a year. Starting from 2014, these videos are available for viewing for members for free. If you are a member please log in (hint: top right below search) if not please join SEGD and experience its amazing resources.

8 New Branded Environments You Can Learn from Now

WAF London

Branded environments are the ultimate asset for companies that understand the value of expressing their brand in everything they do and every place they do it. What makes a successful branded environment? We asked the designers leading SEGD's Branded Environments (Be) Workshop what is inspiring them right now. You’ll hear more at the Be Workshop August 20 in Los Angeles, but in the meantime, here’s a sneak peek at some secrets to success in branded environments!

Harnessing the Power of the Brand

Hy Vee Hot Zone at Arrowhead Stadium

In an uber-competitive global marketplace, design is a powerful differentiator, a tool that can help companies advance innovation, facilitate cultural transformation, and recruit and keep top talent. It’s also great for the bottom line: a 2013 DMI study showed that compared to a 75% increase in the S&P 500 index between 2003 and 2013, design-centric companies grew at an astonishing rate of 299%!

>> Learn how to unleash the power of the brand at the SEGD Be Workshop August 20 in Los Angeles!

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