With an educational background in visual communication and industrial design, Ettore Mormile began his professional career in 2005 as an Environmental Graphic Designer at an internationally recognized architecture firm. Since then he has completed a wide range of environmental graphics, signage, and digital media projects across several market sectors including healthcare, government, transportation, mixed-use, residential, and retail.

Caitlin is the Creative Director of drive21; working with some of the most successful brands in the world to translate inspired concepts into reality. Based out of Austin, Caitlin mobilizes drive21’s corporate brand and oversees all client design projects. She is a hands-on designer, injecting progressive and strategic design-thinking, as well as higher-level oversight and leadership to guide our team’s approach and execution.

Karen Backe is an independent Environmental Graphic Designer joining forces with talented partners to help museums and businesses tell their stories and build their brands by designing memorable spaces, exhibits, interpretive signage, event collateral, and wayfinding. Her innate understanding of how people use and move in spaces, and — with an eye on beautiful aesthetics — that ultimately the goal of design is communicating clearly and with intent make her a powerful asset to projects.

I am the Regulations Compliance Manager for Intersign Corporation, and as such, I advise Intersign on all signage regulations as it relates to the built environment. Whether it's the 2010 ADA Standards for Accessible Design, fire codes, building codes, or any local ordinance requiring interior signage of any type, I understand the intricate legalities throughout the United States and its territories. Coming from a legal background, having a formal education in the law, my approach is much different from all other experts in the field of wayfinding. I am a U.S.