Celebrating 50 years of TV in Brazil and exploring viewer relationships with the medium in an environment that symbolizes and refers to the nature of media itself, this exhibit is completely media-driven, responds to the historic building, and can stand up to high projected attendance. The project uses the building as a canvas for the subject matter; it takes themes of reflection, windows, and visual perception and uses pools, portholes, and projections to symbolize the abstract themes.
This store design transmits the culture of Steuben through its appearance and educational videos, making it more accessible and creating a framework for continuing change. The designers changed the relationship between the object and the customer, inviting people to congregate around the circular display tables and experience the glass intimately, thus creating a museum-like educational experience in a retail environment. Flooded with outdoor light, the character of the room changes with each passing cloud.