Shanghai

Encouraging User Interaction through Signage Design

The new College of Design and Innovation at Tongji University in Shanghai forms a multi-functional complex for college students and teaching staff. Opened in 2014, it was designed as a platform for promoting opportunities for dialogue, fostering design thinking, and triggering interaction between users and the environment. As part of the building design, a new signage program was developed and prototypes were utilized to test and encourage interaction with the signage design process.

Wu Duan

Duan Wu is the Shanghai Chapter Chair

Dr. Wu Duan is an associate professor of environmental design at College of Design & Innovation, Tongji University, Shanghai. She is a leader and cofounder of Public Design LAB in Tongji and the leader of environmental graphic design studio in Tongji Tiandi Institute of Art & Design Innovation.

Wu Duan, Associate Prrofessor, Tongji University, Shanghai, China
Shanghai, China

Tongji University Signage and Wayfinding

Tongji University way finding

Wayfinding systems overcome language, cultural, and literacy barriers to help users make sense of the built environment. At Tongji University in Shanghai, a unique system designed by the College of Design & Innovation combines symbols and Chinese characters to help students navigate a new facility while building a sense of community identity. The project was a 2014 SEGD Global Design Awards winner. (Enter your work in the 2015 SEGD Global Design Awards!)

Taotao Xiong

Specialties: Signage and Wayfinding Design, Display Design, Information Design, Industrial Design, Strategy. 

Taotao is an associate professor of Shenzhen Polytechnic, Shenzhen, China. And Shenzhen is a "City of Design" acknowledged by UNESCO. Shenzhen designers have won almost all the top international design awards. Led by Taotao Xiong and together with professors of different expertise (From the School of Art and Design, Shenzhen Polytechnic), the design team has over 20 years professional experience in solving design problems.

Taotao Xiong, Shenzhen Polytechnic
Shenzhen Polytechnic (School of Art and Design)
Shenzhen, China

Dream Cube

Honor Award
Dream Cube: 2010 World Expo Shanghai Corporate Pavilion, Shanghai Corporate Community, ESI Design

Dream Cube: 2010 World Expo Shanghai Corporate Pavilion

ESI Design collaborated with the Shanghai corporate community and a group of world-renowned architects and artists to design the 40,000-sq.-ft. Dream Cube for the 2010 World Expo in Shanghai. The pavilion encouraged visitors to participate in a multimedia experience comprised of cutting-edge technology, dreamlike environments, collaborative social spaces, and sustainably designed materials.

ESI Design

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