SFMOMA

Bosco Hernandez

Bosco Hernández is Design Director at San Francisco Museum of Modern Art (SFMOMA)

Bosco Hernández was born and raised in Mexico City. He received a BFA from the Rhode Island School of Design, Providence in 2002. In 2013, he received an MFA from the Werkplaats Typografie in Arnhem, Netherlands.

His work has been exhibited internationally at PS1 MoMA, Museo de Arte Carrillo Gil and The International Poster and Graphic Design Festival at Chaumont.

Connect with Bosco Hernández on LinkedIn.

Bosco Hernández is Design Director at San Francisco Museum of Modern Art (SFMOMA)
SF MOMA
San Francisco

Photography Interpretive Gallery

Merit Award 2017
Photography Interpretive Gallery

“Photography is one of the foundations on which this house is built. We want to set it up as the equal of painting here,” said SFMOMA Director Neal Benezra. SFMOMA has been photography’s longtime champion, and with the addition of its massive Pritzker Center, it is now home to the largest space permanently dedicated to photography in any art museum in the United States.

Recap: Explore SFMOMA

Thank you to all who attended Explore SFMOMA! We had a wonderful evening discussing the opportunities and challenges unique to a new museum architecture, wayfinding approach, and brand. Our tour leaders, Jennifer Sonderby, Lonny Israel, Jon McNeal, and Dan Maxfield, lead us through the the team's approach to unifying the old and new buildings and partnerships that enabled a successful new launch. A tour highlight included the museum model room, where new exhibits that change artwork, signage, and even wall configurations are studied!

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