Seth Davis

Seth Davis

Seth Davis grew up in the sign business and loved to build things. At a young age he was doing metal work and went on to pursue a degree in Industrial Design from Philadelphia University. Seth quickly built a reputation for a consultative approach to sign-building, working with creative people to turn their vision into reality. With over 20 years in the sign industry, Seth constantly monitors new fabrication trends, integrating them into his business plan when a quality result can be consistently guaranteed.

Seth Davis, Urban Sign
Urban Sign Company
New York

Tampa Downtown Wayfinding

Lighting the Way

Tampa’s new wayfinding system shows off the city’s assets and gives it a bright new identity.

Tampa’s second-generation wayfinding system needed to connect the city’s 300,000 annual visitors to major destinations, point the way to downtown parking garages, and provide a new pedestrian wayfinding component.

Almost as important, it needed to provide the city with a fresh new identity—minus the clichéd palm tree and beach graphics many people associate with Florida.

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