Interior graphics will celebrate the Pacific Northwest region’s unique connection to the natural environment, with a large-scale logo created out of locally sourced, reclaimed lumber planned for the lobby.
Essi Salonen has created an evaluative framework and recommendations for best practices in Design Collaboration. The project is her thesis for the MA Communication Design at Central Saint Martins, London.
The legibility of the colored lift cores was central to the winning wayfinding strategy. The innovation was the use of color as a wayfinding tool to correspond with vertical circulation rather than the usual solution, which would have been to color code levels within a multi-story building.