YiEUM Partners

YiEUM Partners, Inc. is a multi-disciplinary design firm based in Seoul, South Korea. Our projects include everything from logo design, total identity design, total environmental design, to experiential place branding and place-making.

Jangwon Ahn

Jangwon Ahn is a chair of the SEGD Seoul Chapter.

Jangwon Ahn is the founder and CEO of YiEUM Partners, Inc., a nationally recognized top environmental design and wayfinding firm in Korea. Since its founding, YiEUM Partners, Inc. has been commissioned to work on various major projects throughout the country.

Jangwon Ahn
YIEUM Partners
Seoul, South Korea

SEGD’s International Members: This Week, Reporting from Seoul

SEGD’s International Members: This Week, Reporting from Seoul

Read Time: 3 minutes
All throughout March, SEGD is celebrating YOU, our members—both here in the United States and abroad. This week, we present the first in a series of three posts from our international members. Sherwood Choe (Manager, YiEUM Partners) reports from Seoul, South Korea, where government mandated Covid restrictions have made it difficult to do business. But fellow SEGD members from around the world have leant their support to Sherwood and his Korean colleagues, sharing “messages of hope and resilience in spite of pandemic-related hardships.”

Cha-Gyeong, A Brief Reading on Traditional Korean Design

Ho-Am Art Museum

A Brief Reading on Traditional Korean Design Aesthetics

Each culture has its own unique design aesthetics embedded into their culture and history. 

Korea is a land of narrow valleys and winding rivers set within seemingly never-ending layers of mountains. The imagery is so prominently recognized as uniquely Korean, that it is often the focal point of drawings, fabric patterns and murals. The beauty of the land was so stunning, in fact, it inspired traditional Korean architecture and landscaping in profound ways.

Skyline Wayfinding

Skyline Wayfinding

Wayfinding is a term that is said to have origins in the days when stars were used to navigate seemingly endless waters and vast empty plains from one cluster of civilization to another. These days, we use the word Wayfinding to describe a discipline of work in which strategies, signage and graphics are designed to guide users as they interact within an environment. We interact with wayfinding every-day and are, in fact, so accustomed to this type of interaction that it’s easy to overlook the importance of properly designed and implemented signage.

Info Inclusive

At the 2020 SEGD Global Design Awards, Gimpo International Airport was recognized with an Honor Award for Wayfinding. If you read the description for the project, you’ll find the project title includes the sub-heading “Info Inclusive” In this article, allow me to introduce to you the background and the intent for coining this new phrase and why I believe it should become a part of the greater discipline of designing information for a global audience.

Gimpo International Airport: Info Inclusive for Everyone

Honor Award 2020
Gimpo International Airport: Info Inclusive for Everyone

With an annual passenger load of over 24 million passengers annually, servicing over 60 international destinations and all domestic flights, Gimpo International Airport is an extremely active and bustling airport for its size. Seoul-based design firm Yieum Partners’ primary role on the Gimpo remodel project was to create a new total wayfinding solution from points of entry all the way to the final departure gates.


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