Selbert Perkins Design

The Jury Speaks: 2014 SEGD Global Design Awards

What were our 2014 SEGD Global Design Awards jurors looking for as they evaluated the more than 420 entries submitted this year? What did they find, and what advice do they have for future design award entrants? The 2014 winners will be notified soon and honored during the 2014 SEGD Conference June 5-7 in Atlanta. In the meantime, here are a few words from our jurors.

City Creek Environmental Graphics and Wayfinding

Salt Lake Rising

Art, landmarks, and signage elements give City Creek, Salt Lake City's new downtown mixed-use community, a unique sense of place. 

When Brigham Young led the pioneers of the Church of Jesus Christ of Latter-day Saints from Missouri west to their new home in Utah in 1847, the Mormon founders settled along a mountain creek that flowed past what is now the center of Salt Lake City.

Clifford Selbert and Robin Perkins, SEGD Fellows

Clifford Selbert & Robin Perkins

Monumental Achievements

SEGD Fellows Clifford Selbert and Robin Perkins add dramatic scale, emotion––and most of all, stories––to the urban landscape.

Landscape architect/graphic designer Clifford Selbert and graphic designer/sculptor Robin Perkins teamed up in the late 1980s and, in the ensuing 25 years, they have collaborated with a wide range of municipalities, public agencies, owners, developers, and architects to create landmark projects that connect stories to places using art, communications, and environments.

New World of Coca-Cola

A Coke and a Smile

Museum, cultural touchstone, or marketing tool for the world’s No. 1 brand? With the help of iconic graphics, the New World of Coca Cola manages to be all three.

Andy Warhol may have said it best when he described the universal appeal of Coca Cola. “…A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”

Universal City

Honor Award
Universal City, Selbert Perkins

Selbert Perkins developed environmental communications master plans for these two landmark theme park locations. These comprehensive master plans include the design, management and development of a dynamic system of environmental communications for periphery roadways, gateways, internal roadways, "the world's largest parking structure," pedestrian and bicycle pathways, waterways systems, construction phase graphics and back-of-house systems. Site features include themed attractions, five hotels, recreation facilities, offices and parking facilities.

Salem State College

Merit Award
Salem State College, Selbert Perkins Design Collaborative

SPD created a communications master plan, and a bold new identity for Salem State College. The new identity incorporates contemporary imagery and was applied to a wide variety of merchandise, print and environmental communications. The comprehensive communications program unified editorial and visual messages to powerfully position Salem State among all of its constituencies.

LAX Gateway

Honor Award
LAX Gateway, Selbert Perkins Design

This dynamic landmark gateway into LAX includes 32-feet-high letterforms, a ring of fifteen 120-feet-tall pylons forming a bold gateway into the airport, and equally-spaced columns that steadily increase in height along a two-mile roadway median leading up to the gateway, evoking the experience of take-off and landing. The personality of the gateway dramatically changes at night through the use of computerized lighting effects.

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